Are you looking for the success factor for your advertising campaigns and would like to know the best way to track the performance of your campaign, do not worry, we will answer you now via Correct SEO siteThe success of an advertising campaign is not limited only to the good choice of words, but also to the ability to track every part of your advertising campaigns, whether where the advertisement appears or the volume of sales that occurred from other places.
Therefore, it is important to track your advertising campaign and track the sources of visits to your online store from various platforms through Google statistics with the URL builder, by creating a tracking campaign in Google Analytics 4 using the URL builder, which you can obtain through the browser tool that Google has made available to build tracking links.
What is URL builder tool?
It is a tool from Google Analytics through which a link to your advertising campaign is created so that all customer data and statistics are recorded and saved, thus making it easier for you to know the source of your visitors, measure the performance of your advertising campaign, and know the extent of its success or failure.
Create a tracking campaign in Google Analytics 4 using the URL builder
After creating Google Analytics 4, go to Google and search for “URL builder” and click on the first result, or go to this Link directly
After going to this link, this interface will open for you.
After entering the campaign URL builder and the previous page appears, you will find several fields that you are asked to fill out, but what are these fields?
- Website URL: The field in which the link to your online store (on which advertising campaigns are activated) or a link to a specific product or specific category is placed to direct customers to the product advertised in the campaign.
- Ads campaign id: Here we put the ads campaign id, which is the identifier of the advertising campaign on the platform used.
- Campaign Source: A field dedicated to adding the advertising source - the advertising platform - whether it is Instagram, Facebook, Google Ads...etc.
- Campaign Medium: It is used if you are promoting your store through an influencer on social media channels, so you write his name.
- Campaign Name: A dedicated field to add the name of the influencer and distinguish him if he has previously cooperated with him, and also add the date and advertising platform along with the name, such as: (Snapchat 19 August).
- Campaign Term: A field to add keywords used in paid search results such as search engines or SEO Or improve results on Google.
- Campaign Content: This field is used to identify and distinguish each ad, especially if the advertising links lead to the same URL, so that they know which platform is best at converting the link.
But you need to pay attention to a point: all these fields must be filled in English only.
After the fields are filled in the URL builder, the previous data is collected in the last box and you are shown the possibility of copying the link to be placed in the active ads so that visits are calculated correctly.
When you use the link shown, all visits will be counted, and all customer information will be recorded and saved in Google Analytics. You can view it directly through the following steps:
- Go to your Google Analytics account.
- Choose (Engagement) from the sidebar.
- Then click (Conversions).
- After that, make a filter on (Campaigns). As in the picture
When you reach this point, you will find all the information of the previous campaigns that were created, and the link to the campaign url builder is included, and this information is:
- User: The number of visitors to the store during the advertising period.
- New User: The number of visitors to the store for the first time.
- Sessions: The period of time during which the visitor interacts with the store page, which begins from the moment he enters the page.
- Bounce Rate: The percentage of visitors to the store who did not interact with the page in any way, only entered it and then left. Increasing this percentage is considered harmful to the store.
- Pag/Session: This is the number of new sessions opened by the same user.
- Avg. Session Duration: This is the average time that a visitor stays on one page.
- Ecommerce Conversion Rate: Conversion rate.
- Transaction: Transactions that have been completed.
- Revenue: Total revenue.
Therefore, after knowing how to create a tracking campaign in Google Analytics 4 using the URL builder, you can begin tracking the performance of your advertising campaign, traffic sources, and measuring the extent of interaction with it since its creation.
If you have any questions, leave them in the comments
