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Do you want to get visits from Google News? This article is specially prepared for you
Everyone knows that Google stopped receiving requests to join Google News two years ago and replaced this with automatic algorithms that filter and prefer sites in news recommendations.
After sites appeared in the Top Stories box automatically, many Arab website owners began asking what are the factors based on which Google selects sites.
That's why we decided to SEO It is correct that we conduct careful research to find out the most important factors due to which Google prefers sites in the news box.
5 tips to appear in Google News results
First : Your site must have eligibility, experience, and credibility (EAT). Google is very interested in this term called EAT, or expertise, authority, and trustworthiness, which are factors that any site builds through several things that we will quickly explain to you.
– Eligibility It is the extent to which your site specializes in the type of news it provides, and Google measures this based on the number of external links or text references that indicate your site as a reliable source for presenting this type of news or topics.
- Experience : It is more related to the news editors on your site. Do they have any experience in the news content that they publish, as Google prefers sites that have editors who have online news related to the field in which they write.
– Credibility : It is the reliability of the news that you publish on your site and whether it is supported by reliable sources or not, for example, a press interview in a major newspaper or reliable content from Wikipedia. For this reason, you must support your news with reliable sources.
Advice from SEO experts: If you are creating a new website for the purpose of appearing in Google News, specialize in a specific news field at first, such as sports, art, or economic news, and try to publish your news extensively on social media platforms, especially Twitter, targeting active hashtags. This will speed up the process. Detecting a site according to Google News algorithms and favoring it in the results.
Second: Your site must have a history of publishing exclusive, non-reported news at a fixed rate
You cannot appear in the news recommendations box if all your news is copied from other newspapers and websites, and this is what Google makes clear categorically by saying:
Having a consistent history of producing original news-related content.
For this reason, we always recommend having news editors who follow up on popular events on a daily basis and edit them to display them exclusively on your site and in a manner different from other newspapers and websites.
Advice from the right SEO experts The news content must be published in an editorial format that does not refer to the writer of the news or ask questions to readers, just a narration of what happened without comment from the editor.
Third: Your site must be subject to Google News policies
Google explains on its website that there are some policies that its algorithms rely on to automatically favor sites in news recommendation results.
– The extent to which the news content is related to the search process: The news published on your site must clearly respond to the search process carried out by the researcher on Google.
- The importance of the news : Do not expect to appear in the news box with news that no one is searching for and that people are not paying attention to, so you must cover trending news, but with a different perspective.
– Eligibility Your site must have a proven history of publishing exclusive news, and you must have proof of this through the backlinks you get and the rate at which your news is published on social media.
-Newness of the news Do not expect to appear in the news box if you are always the last to receive the news. Preference is always given to the fastest, and for this reason major newspapers top most of the news results on Google.
- Place : If you are an Egyptian website whose visitors are mostly from Egypt, do not expect it to appear in the news box in Google Saudi Arabia, as Google prefers websites according to the sources of their visits.
- the language : Certainly, news in Arabic will not appear in Google Spain results and vice versa.
Read : How to appear in Google Discover results
Fourth: Add Structured Data correctly
Google explains that in order to guarantee your site the opportunity to appear in Google News, you must rely on specific metadata or structured data within your site, which is as follows:
– Date published or datepublished: It is the date the news was published on your site in ISO 8601.
– Date modified or datemodified: It is the date the news was modified on your site in ISO 8601.
– News title or headline: It is the main news title, which may differ from the page title
– Image of the news or image: It is a link to the main image of the news, and it must be an image present within the news
– Content is made available for free or isAccessibleForFree: To clarify whether this news is available to readers for free or not
- News editor or author : Every news story must have an editor whose name and page link appear on your site.
This is an example of Structured Data ideal for news pages:
Article headline
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"headline": "Article headline",
"image": [
"https://example.com/photos/1x1/photo.jpg",
"https://example.com/photos/4x3/photo.jpg",
"https://example.com/photos/16x9/photo.jpg"
],
"datePublished": "2015-02-05T08:00:00+08:00",
"dateModified": "2015-02-05T09:20:00+08:00",
"author": [{
"@type": "Person",
"name": "Jane Doe",
"url": "http://example.com/profile/janedoe123"
},{
"@type": "Person",
"name": "John Doe",
"url": "http://example.com/profile/johndoe123"
}]
}
Fifth: Transparency of your site
Google stresses the importance of transparency on your site, which is a term that refers to the presence of sufficient data about the site, the editors, and the editorial policy that anyone can access. It also emphasizes the presence of these factors on your site so that it has a chance of appearing in the news box results: -
– Clear publication and modification dates
– A summary of each editor on the news page
– An overview of the newspaper or news website
– A page explaining the site’s editorial policy
– A page to communicate with the newspaper or website management
Advice from the right SEO experts Invite the editors on your site to completely fill out their account information, starting with their bio, through to the links to their accounts on social media sites, all the way to their prominent photo, as this will double your chances of appearing in the news box.
Also recommended Prepare a page with the names, pictures, and links to the accounts of all editors on the site, and add them to your site’s footer under the title of the editorial team.
By implementing these steps, you have ensured that your site does not lack anything in order to appear in Google News except publishing more exclusive news. Then you can get thousands of visits daily without effort as a result of being topped in the results of the news box or Top Stories in Google.
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Founder of the SEO company and Kateb platform for creating content using artificial intelligence. I have trained more than 20,000 people on improving websites in search engines, and we have served more than 800 clients in SEO over the past ten years. In this blog, I share with you a summary of my expertise and experiences in project management. on the Internet.
