Did you know that the site Mawdoo3.com
It gets more than 2 million visits daily!?
If you are interested in knowing the technical and material reasons that helped the Mawdoo2010 website reach this stage, I advise you to read this article until the end, as I will share with you in detail a comprehensive analysis of the Mawdoo70 website from its establishment in 2020 until it achieved more than XNUMX million visits per month in XNUMX. How can you do this on your current or new site? .
This article is divided into four main sections:-
- 1. The idea and story of creating the site in detail
- 2. The work system within the MawdooXNUMX.com website
- 3. Technical analysis of the site and the reason for its ranking at the top of search engine results
- 4. A special gift from SEO true
The idea and story of creating the site
Learn about the humble beginning of the Mawdoo3 website
The site was established in 2010 by its first founder, Doctor Muhammad Jabr. He began launching it after he noticed that most of the Arabic content resided within the forums, which had begun to lose their luster with the emergence of Facebook several years ago and his desire to enrich Arabic content and add reliable and trusted content. It has users, and indeed the site started on its own and was without the first articles on the site.
A picture of the site's inception on May 5, 2010
The year 2011 is the beginning of the real launch of the Mawdoo1500 website with a budget of $XNUMX!
Mohammed Jabr, the founder of the site, applied for the Queen Rania Competition for Entrepreneurial Ideas and won first place. He actually began to transform the idea into a tangible reality, as he decided to obtain his first headquarters in an effort to hire the first full-time employee.
At the time, Muhammad only had $1500 to equip the workplace and obtain offices and computers!
The site appeared on 12/2011
Pure coincidence behind the expansion!
In 2012, Mohamed Jabr met his co-founder, Rami Al-Qawasmi, by chance, when volunteer work brought them together, as the duo was volunteering in some charitable work. At that time, Rami got to know Mohamed Jabr and admired his idea and desire to create a website that enriches Arabic content, and in fact he asked him to participate in the project, which was He takes his first steps then.
Rami Al-Qawasmi contributed $20
They shared the shares of the site together at a rate of 50% each.
The company was officially established in 2012 and achieved 14 million visits!
The two began to officially establish the company and appointed the company's first three full-time employees. In 2014, the site reached 14 million visits, which prompted... DMS Company The Emirati company, affiliated with the Choueiri Group, signed a contract with Mawdoo3 website to manage and sell advertising space within it.
At the end of 2014, the site reached 4 million visits per month for the first time since its launch.
Obtaining financing estimated at $1.5 million in 2015!
At the beginning of 2015, the founders of the MawdooXNUMX website decided to enter the first financing round, and some discussions already took place with the Life Insurance Company. Equitrust To obtain financing worth 1.5 million dollars, as the marketing value of the Mawdoo5 website at the time was estimated at XNUMX million dollars!
The website was launched in 2015 after receiving funding
Between the period from 2012 to 2014, $50 was spent on the site!
This amount was spent on monthly salaries and the cost of content written by freelancers throughout the Arab world, in addition to hosting expenses, advertising campaigns, etc.…
Investments worth 25 million dollars!
Mawdoo1.5 website received funding worth $2015 million in its first funding round in 13.5, then it got $2018 million in its second round in 2019, and it received final funding in its third funding round in 10 at a value of $2015 million, bringing the total investments the site has received since the year From 2019 to 25, it is $XNUMX million!
The work system within Mawdoo3.com
An organized way to manage the process of publishing content within Mawdoo3.com
1. Initially, the proposed content titles are sent to writers across the Arab world
2. Each writer chooses the title he wishes to write in and reserves it for writing
3. The article is completed and placed in a draft on the site
4. The article goes to the proofreading department in Amman to review the exclusivity of the article and the integrity of the language
5. Then you go to the enrichment department, which verifies the information and supports it with reliable references and sources
6. The article is reviewed by the SEO team, which is keen to add important tags and internal links and then publish it
Technical analysis of the site and the reasons for its ranking in search engine results
More than 2 million visits daily from search engines did not come from nowhere. Rather, there are many technical reasons that helped the site surpass its competitors on Google.
The site currently receives more than 2 million visits daily from search engines, and this large number is due to several technical reasons, which I will now share with you in detail in the form of separate points...
Website and hosting platform:-
- Website platform MediaWiki The Wikimedia platform is considered an open source platform used by major online encyclopedias such as Wikipedia, wikiHow, and other famous encyclopedias. This platform is characterized by its extreme speed in processing databases, which is reflected in the browsing experience within it, in addition to the possibility of developing it to suit any field.
- Website hosting Amazon Cloud The site uses the cloud hosting service from Amazon, which allows it to handle any number of visits at the same time without stopping the site. The site also uses the Atlassian Cloud To secure and protect website data on cloud hosting.
- Studyshoot Platform Fastly CDN The Mawdoo3 website uses a Content Delivery Network service called Fastly, the purpose of which is to deliver content to users faster than normal by compressing it and displaying it through the server closest to the visitor’s country, where the ping time decreases and the site’s response speed increases, as Fastly is considered one of the leading services in the field of CDN. .
Building the website and distributing internal links:
- How far are the website pages from? Home Page : After examining 20,000 pages, 97% of these pages were only two clicks away from the home page, and the remaining three percent were one click away from the home page [the fewer clicks away from the home page, the better it is in terms of search engine results.]
- Percentage of distribution of internal links After examining 20 pages, 30% of these pages received 384 internal links, 59% obtained 331 internal links, and 10% obtained 28 internal links. A total of internal links: 743 internal links for 20 pages only.On average: 37 internal links per page on the site!
- Website page loading speed After scanning 20 thousand pages, the loading speed of the HTML version of these pages was 0.01 seconds This is due to the MediaWiki platform, whose code is Clean & Minimal
Website content and internal improvements:-
- Average number of words per page: After examining more than 20 pages, the average number of words per page was 1100 words, and this includes the written content in addition to the content of the rest of the page located in the sidebar and footer.
- Use of the site Modo3.com As CDN Server The Mawdoo3 website uses this sub-site to host its image files in addition to JavaScript and CSS files, which helps speed up the page loading process, as the Mawdoo3 website does not host any JavaScript scripts or images on its servers to reduce the page loading time.
- Number of articles During 8 years, more than 200 articles were written, with an average of 27 articles per year or 2200 articles per month. Of course, this large number did not occur until after he entered the subject of the first investment round and obtained 1.5 million dollars, which helped him to employ more than 350 independent writers from all over the world. Arabi .
- Cost of articles: This information is not confirmed, but it is just speculation based on the prices accepted in the Arab market, where the minimum for a thousand words is 15 pounds and the maximum is 50 pounds for general content. We will assume that the average is 30 pounds per thousand words, so we will multiply the number of current articles, which is 200 thousand, by the average number. Words, which is 750 words, then divide the result by 1000 words and multiply it by 30 pounds, or 1.8 US dollars.
- The average price of articles will be as follows: 200000*1000/750*30
Equal to: 4 and a half million pounds, or 281 thousand US dollars.
Backlinks and targeted signals:-
Number of backlinks: To date, the Mawdoo857 website has more than 13,940 thousand backlinks directed to 35 pages within the site, and the most of these pages receiving backlinks on the site is the home page with about XNUMX thousand backlinks.
Types of backlinks: Of the 857 backlinks, there are 712 backlinks that come in the form of a text link and 145 backlinks in the form of images. Also, 90% of the site’s backlinks are do-follow, while the no-follow percentage is only 9%.
Types of keywords Anchor Texts: Of the 857 thousand backlinks, 24.9% of these links, or the equivalent of 206 thousand backlinks, were obtained by the site in the form of text links without keywords, or as they are called Naked URLs.
There are also 25% of the links, or the equivalent of 218 thousand backlinks, that the site obtained in the form of Branded Anchor Texts or words derived from the name of the subject site or a link to its home page. Mawdoo3.com
Thus, 50% of the backlinks obtained by the site are divided between Branded and Naked URLs
Number of signals or citations: The Mawdoo210 website has received more than XNUMX mentions over the past ten years. The mention is a mention of the brand name without a link. The more mentions there are directed to the site and in strong sites, the more Google trusts it and the better its results in search engines.
True SEO gift
Keywords for a subject site We provide SEO followers on Facebook with a list of the 1000 most important keywords that bring traffic to MawdooXNUMX’s site. You can use them on your current or new site and start where others left off.
To get keywords: Press here
After that, click on the keywords button from the list
Choose a topic location as shown in the following image:
With this gift, we have reached the conclusion of this analytical article in which we reviewed the Mawdoo3 website in detail from its launch until the present day. We will meet next week in another analytical article and a new site from the major Arab sites, God willing.
Please accept the greetings of the SEO team
Greetings, Ahmed Ezzat.
Sources : -
https://www.youtube.com/watch?v=J_eDGMYYDDQ
https://www.crunchbase.com/organization/mawdoo3/funding_rounds/funding_rounds_list
Founder of the SEO company and Kateb platform for creating content using artificial intelligence. I have trained more than 20,000 people on improving websites in search engines, and we have served more than 800 clients in SEO over the past ten years. In this blog, I share with you a summary of my expertise and experiences in project management. on the Internet.
