At the beginning of the article, we will explain to you the circumstances surrounding the site, given the difficulty of competition and the problems we encountered, and how this was reflected in total sales.
Target country: France
Field: E-commerce “general products”
1-The most important problems:
- Competition is difficult, especially with the presence of large e-commerce sites that the French trust greatly
- The store was moved from Shopify to WordPress before the campaign began, which affected site visits
2- The most important solutions that we have worked on to double website visits:
1- Improving brand products, because they have a high search rate.
- We extracted keywords specific to the brands that the store sells, and then we added them to the content and also to the meta title and description of the Brands pages.
2- Improving the internal content of products
- We extracted the words in which the product appears in GSC and then added them within the product in the headlines, which resulted in a significant improvement in the visibility of the products to force them to compete strongly on the first page.
3- Improve classification pages
- In this step, we extracted the most important words related to the classifications, then we added them to describe the page from 200 to 300 words, because pages are the most powerful pages yet. Home Page For the site.
4- Extracting the most important pages to build external links to them “backlinks”
- It is considered one of the most important steps, especially when choosing pages. We chose pages that, if improved, would result in a doubling of visits and also profits after consulting the client on the products that are important to him. In the end, we struck a balance with what the client wanted and what would result in a large number of visits.
We built external links to these pages for three continuous months without change, and in a specific and organized way to make the most of these links.
3- Results of the case study
After completing the first three months, visits were doubled by 63.2% and profits were doubled by 30.94%.
Conclusion:
After websites, you need to think about the simple aspects first and try them, and also experiment and test between more than one solution that will help you choose the most appropriate solution for the store according to the competition, monthly search volume, and also the countries you target.
Remember that all sites and stores operate in a different way, and each site must have a special strategy according to the circumstances surrounding it, the size of the competition, and the problems related to the site’s internal operations.
Analysis is the most important thing. Based on it, you will determine the appropriate strategy for the site, and you will also not spend your money in the wrong direction, which will result in a huge loss of time, effort, and money.
The last point is patience. SEO is part of the marketing processes for business owners, but it requires great patience and patience. In the end, you will see gains in all aspects as it will build a stable “asset” for you away from the huge amounts of money spent on social media sites.
In the end, if you have an online store and want to double its profits through search engines, register with us and we will contact you immediately.
SEO Manager within the SEO company, I love helping everyone, and my advice to you is that your ability to solve any problem without fear of confrontation will get you as far as possible.
