Over the past seven years we have SEO It's okay to spend more than $100 on... Improve websites Our new clients in search engines
This helped us carry out many practical experiments that taught us many important lessons in the process of improving website results on Google.
In this article, we will share with you the most important lessons that helped us today to achieve a success rate exceeding 90% in the projects that we manage.
Lesson One: Every field has its own way of being at the forefront
There is no such thing as a magic method that can help you rank first in the results in all fields, because what we have learned through experience is that Google’s algorithms evaluate each field or niche separately according to interaction indicators, user behavior, and the quality of content or service provided within it.
This makes it necessary for you to study the nature of the field in which your site is active, the behavior of the users you target, and what form or style of content or service is preferred by Google’s algorithms.
While we at SEO Sahah are currently managing one of the largest medical websites, which is Medical website We are improving it internally and externally to double its visits from Google, which reach more than 450 visits daily. We find that the methods we use to improve it internally and externally…
The same results are not achieved at all with sites in other fields, such as the news field, for example, since at the same time we are responsible for managing Saudi Citizen newspaper While we intensify our work in the newspaper on the quality of content, wording of the news, speed of archiving, and the infrastructure of internal links...
On the medical website, we focus on improving the addition of the medical schema, solving canonical problems, improving the appearance of the content generated by visitors in the form of questions and answers (User Generated Content), and using it to strengthen the content of targeted pages.
Conclusion Internally or externally, you will find that each field has its own ranking factors, and you can identify them by examining the major sites in your field and looking for similarities between them, whether internally in the site structure and internal linking or externally in backlinks, text signals, and social signals.
Lesson Two: External links to the home page
After working on this large number of sites in almost all fields, we have come to the conclusion that if you, as a site owner, want to see a comprehensive and gradual improvement of your site, you should target the Domain Level…
Or focus on referring to your website’s main page more than referring to the internal pages, even if you are targeting keywords with a high search rate through these pages.
Because when you refer to your website's main page, you will see a noticeable improvement in the impression rate for all keywords, or the so-called Visibility Score, which automatically contributes to increasing the rate of visits you get from search engines.
to remember : There is no single method that you can generalize to all fields, as we explained in the first lesson, but there are some methods that have proven successful in a large number of fields, including this method, which depends on directing a large percentage of the links you get to Home Page For your site.
Specifically here we are talking about a percentage ranging between 25 to 50 percent of the external links that you get to your site.
Lesson Three: Linguistic proofreading helps you stay ahead
If there is a golden piece of advice that you can get from this article, it is definitely to ensure that the content of your site is linguistically and grammatically correct.
What distinguishes major sites from emerging sites is that every word written on the site is reviewed before being published, which ensures several important things such as:
- Maintaining the site’s reputation
– Provide a better reading experience for the user
– Google bots understand content more accurately
All of this would improve the ranking of your site, as when the language is sound and the wording is clear, the rates of interaction with the content improve, starting with the length of time the visitor stays on the page, the number of pages he browses during one session, and also his interaction with the content by commenting and sharing.
This is what Google uses to prefer results in search engines, as the Google search engine team tells us that they rely on encrypted interaction data to evaluate the consistency of the content you provide on your site with the search process carried out by the user.
the source : How Search Works
You can also use a tool katteb.com To revise the texts of your Arabic website linguistically and grammatically
Lesson 4: Don't spend a dollar on a tool that relies on its own algorithms
In SEO, we use many paid tools such as SEMrush, SEOmonitor, Ahrefs, and many other tools, but we are well aware of the reason we use them, as we rely on them more to analyze competitors and conduct an internal examination of the site.
But we do not rely on it to know the number of searches
If you are looking for a tool that tells you about the rate of monthly searches for any keyword, we will only recommend the Google Keywords Planner tool and your site’s account data on Google Search Console. This is because all the tools on the market…
It either relies on its own algorithms to know the monthly search rate, or it pulls data from Keywords Planner, but it is always behind the real numbers of the monthly search rate for a period of up to 45 days, which makes its numbers completely inaccurate.
Example word: How to make pizza
The number of monthly searches from the SEMrush tool is: 85.7 thousand
The number of monthly searches from Google Keywords Planner is: 368 thousand
Lesson Five: Pay attention to local results and popular applications
For a long time, Google has been relying on customization or personalization in arranging search engine results, and it has recently begun to rely on data from applications that the user installs on his mobile phone to show customized results within search engines, as shown in the following example:
As you can see in the previous picture, there is a button watch now from app Netflix This is based on the data of the applications on the user’s phone, and while this seems simple, in reality it opens up an infinite number of possibilities that can help you obtain targeted visits to your site.
There are a large number of customized results: -
– Results that depend on the location you are searching from (the nearest pizza restaurant)
– Results that depend on the device you are using (the best headset for PlayStation)
– Results that depend on your social media accounts
– Results that depend on the applications on your mobile phone
– Results that depend on the history of searches you have made before
Google explains in this matter that if you searched for the word “Barcelona vs. Arsenal” and then searched for the word Barcelona only, you most likely want to know more information about the club and not the city, and this is according to the history of the searches that you have made.
Which means that if you target keywords related to the areas from which visitors search and the devices they use, you can get targeted visits to your site quickly.
You can use this method to target keywords that have a low search rate but have a high conversion rate, whether you provide a service or sell a product on your site.
In the end, search engines are constantly changing and developing, and success in maintaining the lead requires you to develop and follow everything new in order to maintain your distinction.
Founder of the SEO company and Kateb platform for creating content using artificial intelligence. I have trained more than 20,000 people on improving websites in search engines, and we have served more than 800 clients in SEO over the past ten years. In this blog, I share with you a summary of my expertise and experiences in project management. on the Internet.
