How to increase your online store sales and achieve double profits

When we reviewed our message box, we found repeated questions about doubling online store sales, and among the most popular of these questions were the following:

How can I increase online store customers?

Can I double my profits in one year?

What conditions can help me achieve double sales for my store? 

How can I get the first results with my store's products?

Therefore, we have presented this article about doubling your online store sales, in order to answer all the questions on your mind about increasing online store sales.

But before you start learning the details, you must know that this content is provided to:

• An electronic marketer is responsible for the plan to increase store sales in a specific period.
• An SEO specialist in a marketing company is in charge of a store and is required to increase online sales.
• An online store owner works to improve your store in search engines, and wants to make more profits.

How can online store sales be increased?

If we assume that you own an online store in any country, for example the Kingdom of Saudi Arabia, and you want to direct your services and products towards your audience, you can rely on common methods through usual advertising marketing, for example ads through Google and various social platforms.

But we are in Seo is right We do not depend on that. When we have a desire to increase the sales of your online store, we achieve this, but in our own way, which I will explain to you now.

Strategy to increase your online store sales

The strategy we rely on to improve your store will explain the gap you are missing in reaching customers faster on the first pages, and thus the journey of your site will be different until it reaches customers, whether B2C or B2B.

First: analysis

We analyze your site using one of the SEO tools, such as AHREFS, SEMRUSH, and Alexa. All of these tools are accurate, but we prefer to use the SEMRUSH tool, as it is one of the most important paid tools that helps you analyze your store and competitors’ stores.

This tool provides complete reports on your store and the validity of the links to it. Check seo Internal to the store, determining the page and domain authority. It also provides you with the ability to analyze your store’s performance, traffic and visits, whether from Google or social media and the store’s internal links.

You can also try this tool to analyze your online store and your competitors' stores through click Here And enjoy 7 free days.

Then we begin to analyze the store and competing stores in the following points:

Speed ​​analysis through Page Speed

• We test the loading speed of your website’s theme and measure the speed of competitors as well, by using Google’s own tool, which is Page Speed, which you can use by clicking Here.

Check website codes with the validator tool

• After that, we ensure the integrity of the site in terms of html and css codes. This is done using the validator tool, which is the most accurate tool for checking the site’s codes and their compliance with international standards. You can use this tool by clicking Here. 

Test the site's responsiveness with all devices using the Google Mobile-friendly tool

• Then we test the site’s compatibility with all devices, whether desktop or phone, using the most accurate tools from Google, which are Google Mobile-friendly, which you can use by clicking Here.
• It is also preferable to analyze the store pages, how they appear, and examine their content and whether the word you are targeting is coordinated within the content of these pages or not.

Ensure the speed of archiving the site

• Ensure the speed of archiving the site and the number of pages it archives daily, monthly, or annually, by typing site:+domain.com in Google, for example, site:https://www.amazon.com 

Internal link analysis 

• We analyze the internal links to the entire store by using Screaming Frog, and you can also analyze the internal links to each page in the store separately by using the SEO Extension [Metrics, Backlinks, On-Page] which you can add from Here.

You can also analyze pages from this extension as well as Detailed SEO Extension, which you can add from Here.

Check keywords

• Examining the keywords that the store targets and has a distinctive ranking in them in order to maintain the store’s ranking in these words, and we examine them through a tool Sim Rush.

Compare the number of products (site:https://www.domain.com/products) 

• Comparing the number of products in the store versus the number of products in competing stores, because outperforming the competitor in the number of products for each brand is the highest priority for Google, and you can find out through the following method (writing site: https://www.domain.com/products) For example, if you want to know about Amazon products, you write site:https://www.amazon.com/products Google it and it will show you.

Examine user experience content

• Examine the user experience content on all pages of the site, because good UX content that is free of errors and difficulties can increase the conversion rates of your site by a high percentage. Which helps you reach your goal.

Examine product pages

• Analyzing product pages and whether they provide additional value to the visitor or not in order to improve the customer’s retention, which means the customer’s return rate to buy again and thus improve the LTV or Life Time Value rate, which refers to improving the expected revenues from one customer.

• Therefore, you must ensure that the descriptive information about the product is complete or not. For example, if you are a clothing store, it is preferable for the product page to contain (description, size, color, price, shipping, material, discount coupon or not) and explain to the visitor the benefit that will be It is obtained when you purchase this product and its features. This content is popular with the visitor and Google, and I advise you to implement this point in your store.

Writing content for the store's blog

• Make sure there is content in Blog The store benefits the visitor. For example, if the store specializes in clothing, I advise you to write content related to fashion and colors, and how to acquire pieces, in addition to providing a description of the most famous brands and their most prominent products in your store.

After we have finished analyzing each of the previous points within your online store and your competitors as well, we find solutions and main lines that help you obtain a high percentage of actually interested visitors to your store daily, and then reach the most important goal, which is Increase Sales And profits.

Second: Strategic implementation to increase your online store sales

Here we will together clarify the most important points that you must ensure the safety of your site:

• Technical examination and solution – Technical Seo

First, we will examine the site from the technical side. This is important and has a major impact on improving the appearance of your online store. We had previously worked on an online store and we had a problem with the speed of the site on the mobile version of the store, and it was necessary to solve it, as the largest category of visitors came from Mobile version way.

When speed was improved, the positive effect was seen in the increase of users through mobile phones by approximately 50% during the first month. We also tested all the store’s pages and tested the design and its compatibility with all devices, and the ease of use of browsing products and the ease of making a purchase. This is in order to ensure that the visitor has a good experience with us. .

• key words

Choosing the preferred words of the targeted visitors to your site who have the intention of purchasing is essential to increasing the volume of your sales. You can choose the keywords by analyzing the words that top the Google search results using several tools, the most famous of which are:

1. Google keyword planner  
2. Ubersuggest.
3. Ahrefs.
4. SEMrush.
5. Keywords everywhere.

We would have preferred to choose long tail keywords for people searching for products, for example, how to buy products, the importance of buying the product. Every person who has a clear purchase intention will get it through these words. For example, if you offer Turkish carpets, you can choose the words “ Turkish carpet store/price of Turkish carpets.” And if you do not know how to choose keywords, you can view the largest guide to keywords in detail from Here.

Then we use these words to write new content (articles) and publish them on the store’s blog, in order to ultimately support the keyword.

For example, we target words related to the word Turkish carpets, which are “buying Turkish carpets,” “the best types of Turkish carpets,” “how to buy Turkish carpets,” and then we support the word internally by directing internal links within the article directly to the product page.

• Identify product pages that need improvement

Here we will examine the product pages present in the store through Google Analytics, and arrange them from the least visited and those that did not achieve sales or achieved low sales, in order to study and improve them until they are at the level of advanced pages, and you can register your store in it from Here. 

• Review page content

Examining the content of store pages is one of the important elements for developing and improving the store. Therefore, we will examine and analyze whether it serves the visitor or not and meets needs or not, and whether it is content that is easy for search engines to understand or not, as the clarity of the page contents is considered one of the elements that facilitates obtaining As a result, pages appear faster.

Checking the content of pages is one of the most important points in obtaining an advanced ranking for your online store 

• Add content to sections

We update the content and titles of the store’s sections, and place keywords in a smooth manner within the content. This is because the section is paving the way for the visitor to obtain its contents.

• Optimize the most important pages in the store that generate high visits and clicks

We identify the most important pages in the store that generate high visits and clicks; Let's improve it to maintain the store's position in these results, as they are very important; In order to increase the acquisition of the percentage of customers interested in them, you can extract these pages through the Google Search Console, and you can access it by clicking Here To register your site.

We also advise you to extract pages with similar content, pages that do not have content, and pages that do not have Meta title, Meta description, so that they can be modified in addition to incorporating new words that affect increasing sales within them. You can extract these pages through the Screaming Forge program, This is a great program that you can use to analyze your website pages when you download the copy to a device from Here.

To see the details of the program and how to analyze the site in it, watch the following video:

• Add a Call to Action to encourage purchases

Adding the Call to Action in the Meta title and Meta description is one of the most important factors in increasing the percentage of sales, because it fulfills the requirements of the researcher who wants to buy, or who had an inquiry before purchasing and turns into a potential customer.

For example, using the phrase “Buy now the best Turkish carpets” “Enjoy free shipping when you buy Turkish carpets through us” “Buy now Turkish carpets” “The best collection of Turkish carpets Shop now” We find that the call to action here with the word “buy” encourages the visitor to On the product.

• In-store word usage strategy

Everyone can use keywords, but only a few are good at using them within content.

We are aware of the most important places in which words must be used in order to obtain the result of increasing the store’s sales volume, and these places are:

Title Meta title

It is best to use the keyword at the beginning of the title, as this change has a huge impact on the store’s sales, but be careful that it does not exceed 60 characters.

Short description Meta description

This description is the first thing the reader looks at, so using the word within it and ensuring that its length does not exceed 160 characters only is essential.

Incorporate words into the subtitles, main titles, and content of the article

Incorporating target words into various types of headings is necessary, so it is preferable to use words in the main and sub-headings, which we symbolize as the H1, H2, and H3 headers.

Then integrate it into the body of the content, and this is very important, because it improves the placement of the word within the article or product description, in addition to using semantic and derived words, this creates an opportunity for you to appear in a greater percentage on all words, for example, “I buy the best Turkish carpets and floor protectors.” Turkish in origin. Here we used the basic word “Turkish carpets” and the derived word “Turkey’s land preserves.”

You can learn how to write an article and combine words correctly through the following video:

https://youtu.be/80bUjCUo5Es

• Consider visual content

Much attention must be paid to visual content, especially since Google gives great importance to visual content, and this played a major role when we worked on one of the stores, as it encouraged us to use human clues of various kinds, for example (images - videos - infographics - mind maps) within store at that time.

Canva is also considered the most widely used program for implementing various infographics, and you can use the free version provided by Canva by clicking Here.

• Internal linking strategy

In this strategy for internal linking, or what is known as Internal Link, it is preferable to identify the most important pages in the store in order to help you create a series of internal links in the correct way, so that the search engines it targets, namely Google, are sure of the importance of these pages and the relationship between them.

• Share your store in marketing channels - Social Signals

Organic traffic can be increased when you share your online store and its content across social media platforms, for example (Instagram, Facebook, Linkedin, Pinterest, Plurk, Reddit, twitter, Tumblr).

• Checking and building external backlinks

We examine the external links obtained by the store, and in the event that there are expired links or links that contain a percentage of the Spam Score, we disavow them, and this is so that the online store is not harmed.

Then we create a Dofollow or Nofollow external link strategy according to the analysis of competitor links.

We do this examination of external links through many tools, such as the Ahrefs tool, which is considered the best tool in analyzing competitors in terms of OFF Page, because it gives different statistics for store links, which are as follows:

• Mention the number of Referring Domains, which are the domains that point to your store.
• Clarifying the number of backlinks and Keyword Anchor Text Cloud used to build these links.
• Follow the links that point to your store, whether they are gained or lost daily or weekly.

You can log in to try this analysis tool and get 7 free days by clicking Here.

• Measuring customer satisfaction 

Customer satisfaction is the basis for increasing sales, so conducting a survey with the actual customers of the store is considered necessary for the benefit of your store, because asking customers about the best thing about the store and about the points that they want to save, makes them feel confident in your store.

This is what we did in one of the online stores. We sent a survey to customers and left a space for them to make any comment they had. This was one of the reasons for its success and a reason for increasing the online store’s sales.

• Interest in improving evaluations 

Improving your store's ratings on Google has a significant impact on gaining more customers, and this is what we achieved after improving the ratings of one of the online stores. Through it, we gained a large segment of new visitors who depend on the experience and evaluation of previous visitors and accordingly make the decision to purchase from the store.

Thus, the journey of knowing how to increase the sales of your online store in our own way in SEO has ended.

I would also like to clarify that we have already tried these steps on various online stores and have achieved a significant increase in sales.

You too can increase your online store sales like us when you follow these steps, or Contact us To improve your online store and increase its sales volume.