key words

Comprehensive keyword guide

In this guide I will share with you:
Definition of keywords
The importance of keywords
Types of keywords
Keyword patterns
Ways to find keywords
Keyword research tools
Keyword secrets
How to detect hidden keywords

Keywords in search engines

Contents

chapters-local-seo-keyword-research

What are the keywords?

chapters-local-seo-ranking-factors

Types and patterns of keywords

chapters-on-site-seo-for-local-businesses

Keyword search methods

chapters-advanced-local-seo-tips-and-strategies-5614538

Keyword research tools

chapters-nap-citations-5619635

Keyword secrets

chapters-local-link-building-2192844

Reveal the words that Google hides

section One

Definition of keywords



In this first section, I will explain the concept of keywords and their importance for your site.

Then I will answer the question that may have occurred to you, which is why you should study and understand keywords in the first place.

Ready to get started? 

Definition of keywords

What are keywords?

According to Wikipedia Keywords are the phrases that Internet users type into the search box of search engines such as Google and Bing when they want to search for something, and the more these words are naturally present on the pages of your site, the greater your chances of appearing in the first results.

The importance of keywords in search engines

The importance of keywords

Without keywords, your site will not appear in search engine results, and if your site does not appear in search engines...

You won't get traffic or clients

In order to get visits and customers, you must improve your site pages, targeting keywords appropriate to the strength of your site and the interests of your target audience, and this is what you will learn today.

Why should you care about keywords?

“If you have a website, there is no escape from studying keywords.” keywords “Choosing the right keywords alone can bring targeted visits to your site, according to a study conducted by SEMRush, where he contributed.” Choosing the right keywords can double website visits by 80%! "

Every search you perform within Google uses a keyword. These words websites rely on when you write content so that they appear to you in Google when you perform a new search.

The use of keywords within the site can be done in several forms, starting with placing the keyword in the title of the page that appears on Google, through placing it within the page description, main titles, and images within the pages of the site that you want visitors to come to.

The first step to becoming a professional seo It is to know the intention of the person searching within Google so that you can provide him with content appropriate to what he is searching for, and this is something that search engines also do, trying to understand the intention of the searcher.

Read also: Backlinks - the 20 best effective methods for your website in 2022

Section Two

Types and patterns of keywords



There are 3 types of keywords, and each type has its own use that makes it suitable for one site over another and one field over another.

  1. Broad Keywords
  2. long tail keywords
  3. Short Tail Keywords

Types and patterns of keywords

Types of keywords?

The first type: Broad Keywords

These are general words that usually consist of one word, for example: (programming). These words are very general, as you cannot predict the intention of the searcher who is searching for these words, as he may want to learn programming or want to search for an independent programmer. Or even search for sites that provide programming services.

The second type: Short Tail Keywords

These are keywords that consist of a maximum of two or three words. For example: (Learn programming) or (Learn programming for beginners). This type of keyword or keyword phrase is considered much better than the first type, “Broad Keywords,” because you can predict the intention of the searcher who is searching. About these words.

The third type: Long Tail Keywords

These are the keywords preferred by SEO experts because they are the easiest in terms of competition and the most clear in terms of intent. These keywords usually consist of 4 or more words, for example: (Learn programming from scratch in Arabic) or (Learn programming for children for free).

Keyword patterns

Keyword patterns

Keyword patterns are the method that professionals rely on to choose the appropriate keywords for their site.

Understanding these patterns will save you many months of work on creating content that will not be able to compete or appear on Google.

Therefore, I invite you to read this section very carefully because it will make you able to find the keywords that will bring you visits and targeted customers without falling into the trap of related words!

Keyword patterns?

Keyword patterns or “ Keywords Patterns “It differs somewhat from the types of keywords referred to previously, as the types of keywords determine for you, as a blogger, the type and form of content that you must write on your site to appear in the first results on Google when searching for any keyword.

1s

The first type: Informational

✅ The researcher’s intention here is to search for information or an answer
✅ Suitable content style: long articles or questions and answers
✅ Suitable for more informational sites such as “Wikipedia, topic”
✅ Moderate or difficult competition depending on the word used
✅ Example: What is the capital of Ukraine? Or the number of calories in guava

2s

Second style: Commercial

✅ The researcher’s intention here is to compare more than one product, service, or brand
✅ Suitable content style: written compilations and reviews
✅ Suitable for informational sites, review sites, and shopping sites
✅ Moderate or difficult competition depending on the word used
✅ Example: the best skin cleanser, the cheapest gaming laptop.

3s

The third style: Transactional

✅ The researcher’s intention here is to purchase a product or subscribe to a service
✅ Suitable content style: product pages or price comparison
✅ Suitable for electronic stores, service sites, and classified ads
✅ Difficult or very difficult competition depending on the word used
✅ Example: iPhone 13 Pro Max, Mercedes 2020 used

4s

Fourth style: Navigational

✅ The researcher’s intention here is to use a specific website or application
✅ Suitable content style: articles and website homepage
✅ Suitable for all websites and brands in various fields
✅ Easy or moderate competition depending on the word used
✅ Example: IKEA bedrooms, OLX used mobile phones.


Section Three

Ways to obtain keywords




In this section, we will discuss the free methods that you can rely on to get ideas for keywords.

Ways to obtain keywords

Free ways to get keyword suggestions

There are dozens of tools that provide the service of searching for keywords, but in this section we will discuss ways to find the appropriate keywords for your site without touching on specific tools, so that you have an idea about the mechanism of finding keywords.


The first method: search within YouTube

screenshot-2022-03-22-230338

YouTube is the second largest search engine in the world after Google More than 2 billion people visit YouTube every month It is considered one of the largest sources of keywords on the Internet.

By relying on YouTube data, you can find keywords suitable for your site's field very easily. All you have to do is enter the YouTube website or application and type any general word in the search box, and the site will suggest dozens of keywords related to this general word.


Second method: Search on Amazon

image-7655038

If you have an online store, I always advise you to get keyword suggestions from the largest store on Earth, which is Amazon.

All you have to do is enter the Amazon website for your country and then type a general keyword in the search box, and Amazon will suggest to you dozens of keywords that your target audience is already searching for, so you can target them within the pages of your site.


Third method: Search through OLX

image-1019204

If you sell any used products or have a classified ads website, you can benefit from the largest platform for buying and selling used products “OLX” in knowing the interests of users and the keywords they are searching for.

All you have to do is enter the OLX website in your country, then type the general word “Broad” in the search box and view the suggestions that the site will present to you from its database.


Fourth method: search on Wikipedia

image-8085934

Also, Wikipedia is considered one of the five largest sites in the world and is visited by more than 5 billion people monthly. For this reason, the Wikipedia site is considered a treasure trove of keywords, as you can find out what more than 4 billion people are searching for by going to the site and typing any word in the search box and watching the suggestions. .

🔥Pro Tip No. 1

image-5053599

You can search on Google for any keyword with the word Wikipedia next to it, and you will get several additional suggestions for keywords from the most famous articles within the largest encyclopedia in the world.

🔥Pro Tip No. 2

image-4459558

Use the contents box located in any article within the Wikipedia website to obtain a large number of keyword suggestions related to the topic of the article, as shown in the image above.

Read also: Local SEO, a comprehensive guide with steps 2022

Section Four

Keyword finding tools


In this section, I will share with you more than one free and paid tool that can help you find keywords suitable for your site:

Keyword Planner
Keyword Magic Tool
Keyword Gap
Kwfinder
soovle
SEOS7

Keyword finding tools

① Keyword Planner tool

If you have a Gmail account, you can use the Keyword Planner tool for free via Create an ad account Then go to the following link Google Keyword Planner.

1- You will go to Tools And Settings and then choose the word Keyword Planner as in the picture.

screenshot-2022-03-23-131802-2

2- This window will appear, click on Discover new keywords.

screenshot-2022-03-23-132744

3- A new window will appear for you. You will type a general keyword such as “e-marketing” in box No. 1 and specify the language and country you are targeting, then you will click on the word “GET RESULTS” to get results.

%d8%b4%d9%8a%d8%b4%d8%b3%d9%8a

4- After that, the Keyword Planner tool will suggest to you a large number of keywords related to the keyword that you wrote in the previous step. Below is a detailed explanation of the data that the tool shows you and how you can benefit from it in the keyword plan for your site.

%d9%8a%d8%a8%d9%8a%d8%b3%d8%b4%d8%a8

1- This is the search period. Do you want to know the search rate for keywords in the last week, the last 14 days, or the last month? All of this relates to you, but the best thing is to know the latest number of searches during the last month, so that you can build a keyword plan based on the latest update.

2- Through “FILTER” or filtering, you will remove words related to adults or adults.

3- In the first box, you will find the keyword, and below it is the word Keyword ideas, which are the words related to your main keyword, and in our example this is “electronic marketing.”

4- The average number of searches on keywords per month. Google Keyword Planner is considered the most accurate tool in knowing the average number of monthly searches on any keyword because it is affiliated with Google itself.

5- It is the rate of change in the last 3 months for the word, and the numbers show that the search rate decreased in the last 3 months compared to the previous three months.

6- YoY change, which compares the monthly search volume for the last month with the same month of the previous year.

7- The competition rate or “Competition” determines the rate of advertising competition for these words. If it is “low” then it is weak, if it is “Medium” then it is moderate, and if it is “High” then it is high competition.

8- Top of page bid (low range) means the minimum price per click to reach the first page, and Google determines it based on your location, competitors, and the quality of your ad.

9- Top of page bid (high range) means the highest or maximum price per click to reach the first results, also according to your site, competitors, and the quality of your ad.

10- You can add the keywords you want in this box, where you can add 10 keywords, like the image below, and Google will suggest a large number of keywords related to these words.


② Keyword Magic Tool

considered a tool Keyword Magic Tool SEMrush is one of the most popular tools among website owners and those working in the field of e-marketing, due to its ease of use and multiple advantages.

image-6450863

Write the content idea and the target country
This is the general idea that you want to find keywords related to.

image-8939905

Take an overview of the suggested words
It is important at the beginning to take an overview of the results suggested by the tool and analyze them well.

image-3557907

There are several important terms that must be understood in this picture...

Number of searches for each word or Volume : This is the number of times users search for this word per month within the country that you previously specified.

Difficulty appearing in the keyword or KD% This is the difficulty rate for which the first results for this keyword come out on a scale of 1 to 100. The lower the number, the easier the competition.

The number of results competing for this word or Results: This is the number of pages that appear in Google results when you search for this word, and the smaller this number is, the more chance your new site will have of quickly appearing in advanced results within search engines.

The researcher's intent The Keyword Magic Tool analyzes and predicts the searcher’s intent for each word, whether it is Informational, Transactional, Commercial, or Navigational, as we explained before in the Keyword Patterns section.

Popularity of the word or trend This indicator helps you know the popularity of this keyword over the course of 12 months, so that you can choose the optimal time to target it on your site, as sometimes there are seasonal words that have a high search rate, but it is not continuous, such as the word “Ramadan series,” which is searched for more frequently. It increases significantly during the month of Ramadan, but decreases to nearly zero after the end of the month.


✅ How do you find keywords that are easy to compete with?

The first step: using the KD% indicator or Keyword Difficulty

easy-7983156

Click on the KD% button at the top left of the screen and the tool will show keyword difficulty indicators, which start from 0%, the easiest of all, and reach 100%, the most difficult of all.

From 0% to 14% Easiest of all: You can compete for these words and appear in the first results on any new site within a period ranging from 7 to 14 days.

From 15% to 29% Easy words too. You can compete for these words and appear in the first results on any medium strength site within a period ranging from 30 to 45 days.

From 30% to 49% : Words of medium difficulty. You can compete for these words and appear in the first results on any medium or strong site within a period ranging from 30 to 60 days.

From 50% to 69% Difficult words to compete with: You can compete for these words if your site is really strong and a period of no less than 6 to 9 months has passed since its creation.

As for the rest of the options, they are for major sites that have been established for more than a year, have a very large number of backlinks, and are already at the top of the first results for most of the important keywords in their field.

This is why it is not recommended to target words that fall between 70% and 100% indicators if your site is new or of average strength because it will be difficult for you to achieve any significant results.


The second step: using the number of pages or results indicator

image-8012081

⦿ Click on the Advanced Filters button
⦿ After that, write the number 1 in the first box and the number 10,000 in the second box.
⦿ Click Apply to get the results

After that, the tool will suggest to you all the keywords for which there are fewer than 10 pages competing, as any word with fewer than 10 pages of competitors is considered easy to compete with, and you can appear in its first results within a very short period.

image-1776182

As you can see in the previous image, the tool suggested two words, the number of pages competing for them does not exceed 14 pages, and these words, even if the number of searches for them is low, you can target them on your new site and appear in the first results within a period not exceeding XNUMX days, as we explained above.


The third step: Using the number of words of the keyword sentence or Word Count

image-6461782

This option allows you to specify the number of words in the keyword phrase that you want to target. Of course, the larger the number of words, the easier this keyword phrase becomes in terms of competition.

This is why we always recommend that you try searching for “keyword phrases” consisting of 4 words or more, as shown in the previous image.

If there are results consisting of 4 or more words, you will be able to compete for them easily, given that they are Very Long Tail Keywords and are considered relatively easier than Short Tail Keywords.

image-4376431

As you can see in the previous image, we obtained 419 keyword phrases consisting of 4 or more words. We can filter them further and determine the number of competing pages and the percentage of word difficulty to get words with almost no competition, but they are very targeted and may help you get visitors and customers to your site.


Practical example

When searching for the word (study), we find the following:-

image-6919722

☑ 133,884 keywords
☑ 748,390 average number of searches
☑ 19% average keyword difficulty

But after applying the options explained above, we find the following:

image-2025158

✅405 keywords
✅102,760 average number of searches
✅ 18% average keyword difficulty

It is best that the number of pages competing for all of these words does not exceed 10 pages, and their difficulty does not exceed 29%, so the chances of you coming in first in these words are very strong.


③ Keyword Gap tool

This unique tool SEMrush It allows comparing more than one site with each other, finding common keywords between them, and then targeting them within the pages of your site.

image-7769655

Some may wonder what is special about this method?

The truth is that this method is very useful for new and medium-sized sites, as it helps you know the most important words in the field in which your site is active without wasting a long time searching.

If 5 sites in your field share specific keywords, this means that these words are the most important in your field to the point that there are 5 different sites they are actually targeting!

image-6593443

As you can see in the previous image, there are 2,9 million keywords shared by the five previously mentioned sites. Of course, you will not find this large number in your site’s domain because these sites are among the largest sites in the world.

But the purpose of this image is to understand the idea.

You can also add your site to the list of sites in the comparison so that you can discover the words that your site does not target but that all your competitors target.

image-6451347

As shown in the previous image, there are 668 thousand words that are not targeted by Pinterest, but are targeted by all of its competitors. Therefore, if you put yourself in Pinterest’s place, this is 668 thousand new opportunities!

But do you know what's better than this?

You can filter these results in the same way that we explained in the Keyword Magic Tool to get words with easy competition so you can start getting targeted visits quickly!

image-7742578

When we apply the qualifications for the difficulty of the keyword and the number of results competing for it in search engines, we find that we have about 128 thousand words that can be targeted very easily!

Is there anything more wonderful than this!


④ Kwfinder tool

considered a tool KWfinder One of the favorite tools among those working in the field of SEO due to its ease of use and the availability of some features and advantages that help website owners obtain keywords relatively easily. Also, subscribing to the KWfinder tool comes within a package of different tools that help website owners.

image-5940118

All you have to do after entering the tool is to write a main keyword and specify the target country, or choose Anywhere if you want to target the whole world, then choose the language for your site.

image-8176442

The tool provides you with data similar to the Keyword Magic Tool, but in a different way, as it shows you the difficulty of the keyword and its trend indicator throughout the year.

It also shows you the ten sites that rank in the first results for each keyword, indicating the number of backlinks for each site and their Domain Authority and Page Authority.

And when you click on the word Analyze SERP

You are being turned into a tool SERPchecker Their affiliates examine the first ten results more accurately and in detail in terms of the number of external links and the strength of the link profile of each site, as shown in the following image:

image-9666878

This tool offers an important feature called LPS, or Link Profile Score, which is an evaluation of the site’s strength in terms of the number and strength of the backlinks it has obtained. This indicator will help you know the strength of your competitors, and the closer the number is to zero, the easier it is to outperform this competitor.

When you click on the Snapshot button, you will get a direct picture of the search engine results for the word you are targeting so that you can know if this word has paid ads or Featured Snippets in its results, which would negatively affect the click-through rates (CTR).

image-7878213


⑤ Soovle tool

This free tool soovle It examines 6 different sources for keywords:

  1. Google
  2. Bing
  3. YouTube
  4. Wikipedia
  5. Answers
  6. Amazon

image-8031813

The tool shows a number of keywords from each source when searching for any keyword. This tool is useful for beginners who want to understand the nature of the field in which they work.

You can rely on it to choose subtitles for your site’s articles or even to know the interests of users within different platforms such as YouTube and Wikipedia.


⑥ SEOS7 tool

Right SEO tool It is a tool available to Sahah SEO customers for free and you can try it for 14 days without the need for payment information or a subscription from here. In the Sahah SEO tool, we examine keywords directly through the Google Keyword Planner database, which enables us to give accurate indicators of the number of searches for each word.

image-7462886

The tool provides multiple options, the most important of which is the KEI index, or Keyword Effective Index in Arabic, how important this word is in terms of the expected return. If you are selling a product or providing a service, it is great to target words with a high KEI of 10 or more because these are the words that will bring you customers or users. .

image-8763208

image-7528418

You can also filter the type of keywords and choose between regular words or words in the question form, so that you can answer them in articles or pages of your site and get a chance to appear in Google’s recommendation box or Featured Snippet.

You should know that the SEOS7 tool not only provides the feature of searching for keywords, but also provides more than one very important tool that you can rely on to manage your website on the Internet, and these tools are: -

To check the ranking of your words in search engines Rank Tracking
To search for keywords Keyword Research
To check your site internally and find problems Site Health
To scan your own and competitors' external links Backlink Profile
To examine competitors' websites and find out the number of their visits Traffic analysis
To manage your website's business account Google Business Profiles
To check the social signals of your site and competitors Social analytics
To view competitors' statistics Competitor Metrics


Section Five

Keyword secrets


In this section, I will share with you some of our secrets in SEO

How do we double visits to our clients’ websites by targeting specific keywords?

Read this section carefully and apply what is explained so that you can achieve the same results.

Keyword secrets

The first secret: The best source for keywords is your website

image-3952335

The best source for finding keywords of interest to your audience is your site data, specifically Google Search Console data.

After you write some articles or add some products, Google will start showing the keywords with which your site appears in search engine results.

By knowing these words that your target audience has recently searched for, you will be able to better meet their needs within your old site pages by refining and adding to the content.


The second secret: Keywords are not only for content!

image-9396172

As you can see in the previous image, this site belongs to one of Sahah’s SEO clients, and this site was able to achieve 333 visits in the last 12 months through the image search engine Google Images.

Some sites wish to achieve only half of this number of visits through content, but they cannot. Improving your site’s images and adding the keywords you target in the content, such as Alt Text, can push your site to appear in advanced results and obtain thousands of targeted visits.


Third secret: Every keyword has a synonym. Use it

image-7206766

Google prefers sites that use more synonyms in the content of their pages. This is because Google uses algorithms that depend on understanding the searcher’s intent and not just matching the search process he performed with pages that target the same keyword, as shown in the previous example...

When searching for a word Fast diet

The first result preferred by Google was an article entitled “Fast diet,” which is a direct synonym for the word diet, and this is due to Google’s replacement engine.” Substitution Engine “He who replaces keywords that he cannot understand with words that are synonymous with them.

us09104750-20150811-d00000-1561422

An example showing how Google's keyword replacement engine works

For this reason, if you use appropriate synonyms for the main keywords within your page titles and content, the greater your chances of appearing in the first results.

Read also: The best platform for creating an online store


Section Six

Reveal the keywords that Google hides


In this section, I share with you an e-book that contains a proven method to reveal the keywords that Google hides from you under the tag Not Provided.

This is so that you can use it to double your site visits without having to write new content!

Reveal the keywords that Google hides

A gift book from Seo Sahh

ebook-cover-youtube-thumbnail

In this book, I share with you a proven method to uncover the keywords that Google is hiding from you. After reading this book and applying the steps in it, you will be able to uncover more than 1000 keywords that you cannot find through Google Analytics or Google Search Console.

After discovering these keywords, you can add them to the content of your site pages and double your visits and profits without the need to write content or build new backlinks!

Register your data to receive the book on your email for free!



In the end, I hope that the guide to keywords in search engines has been useful to you and helped you understand keywords better. If you have a question or comment, do not hesitate to write it below and I will respond to you.

Ahmed Ezat
founder

Founder of the SEO company and Kateb platform for creating content using artificial intelligence. I have trained more than 20,000 people on improving websites in search engines, and we have served more than 800 clients in SEO over the past ten years. In this blog, I share with you a summary of my expertise and experiences in project management. on the Internet.

4 تعليقات

  1. arafet
    24/03/2022

    Hello
    Something went wrong. when trying to get the freebook

  2. Ahmed Ezat
    24/03/2022

    Please check spam folder, or try another email

  3. Batoul Nasser
    06/11/2022

    Sooo perfect, thanks 👋

  4. Abdulrahman
    02/01/2023

    thank you for your help

Would you like to share your opinion with others?

Your e-mail address will not be published or shared anywhere. Required fields are indicated with *