The foundation everything stands on
The best content in the world will not outrank a site Google cannot crawl properly. Technical SEO is engine maintenance: invisible to visitors, decisive for results.
- Search Console index coverage and exclusion causes.
- Load speed and mobile-first Core Web Vitals.
- Server errors (5xx), broken links (404), redirect chains.
- URL structure, canonicals and duplicate content.
- Sitemaps, robots.txt and Schema.org markup.
- Internal linking architecture and authority flow.
The deliverable is not a PDF that gathers dust: it is a prioritised fix list, implemented with you or your developer, with impact measured.