How selling domains and logos can generate profits of up to $2 million

Welcome friends SEO true

In this article for the first time inside SEO Right, I will talk to you every week about leading businesses The idea of ​​a global start-up company has achieved amazing success. I research and scrutinize the reasons for success, the real numbers quoted directly from the owners of these projects, and we learn together how they were able to work on making their ideas successful.

Today we are talking about an idea that revolves around selling domains and logos in one basket, as the site we are talking about today sells distinctive domains accompanied by a complete identity for the site at above average prices.

Our talk today about the website: Brand Root

Site founder: Michael Rader

The website was established in 2016

2017 profits: $2 million

Average monthly visits: 250 thousand

It targets the following words in search engines:

Brand Names

Brand Generator

Business Names Generator

As you can see in the picture in front of you, the site sells the distinctive domain accompanied by a logo designed specifically for the site. The sale process also includes documentation of the name and logo on the CognateCM platform, which authenticates sites and their identities on the Internet and protects them from theft or copying. The prices of the domains on the site range from 2000 to 6000 dollars. .

How did the idea arise:

Michael Reeder says that he was selling some of the distinctive domains he owned on the Ebay platform through the Auctions service, where he was selling the domain for the highest possible price, and he actually succeeded in selling many domains at low prices not exceeding $250.

At that time, he felt that this could be a successful business model if it was presented better. When some people were selling domains accompanied by a bad logo on Ebay in order to get a better price, Michael felt that he could provide much better logos and even provide a complete identity and sell at a higher price.

This is exactly what happened when Michael sold one of the domains he owned for $10,000. He exploited this amount and began creating his own project under the name Brandroot.com.

How does the site make profits:-

The site relies on two sources of profit, as it relies on selling domains and logos for which it fully owns the rights, which makes it obtain 100% of the profits resulting from the sale of these names.

The second source is a market or Marketplace available to owners of distinctive domains who want to sell them at a high price, as they add their domains to the site, and Brandroot designs the domain through the designers it deals with, and the site gets 30% of every sale of these domains.

How does Michael market the website:

Michael relied mainly on paid press releases, as he relied on a person working in the field of public relations who found him on LinkedIn to help him publish press releases about his company on large sites such as Forbes, Inc, Entrepreneur, Godaddy and others, which helped him reach the segment. Which targets entrepreneurs and startups faster. It also markets its service through Google Search ads and responds to entrepreneurs and interested parties on Quora.com

The biggest challenge facing Brandroot.com:

In Michael’s words, he says that marketing and building a long-term relationship with website visitors is the biggest challenge he faces due to his lack of experience in this field, as there is no Blog On the site or a clear way to obtain the e-mail of site visitors and resell to them through retargeting and the like.

And here, SEO friends, we have reached the end of this article. I hope you have enjoyed it. See you, God willing, in future articles about entrepreneurship and ideas for successful projects on the Internet.

Please accept my regards
Ahmed Ezzat