According to Google: How to avoid punishment when purchasing a paid backlink

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Let us all agree that backlinks are like water and air for your site.

Without getting backlinks, you will not be able to overcome strong competitors in your field, and without backlinks, you will not be able to maintain the top spot in the first results in search engines.

Many people currently buy paid backlinks in the form of guest posts or text links on the footer or sidebar.

While Google considers this type of link to be in violation of the quality standards of the famous search engine. At the same time, Google allows buying and selling links for purely advertising and marketing purposes!

but with conditions …

The link you purchase must be tagged “rel=”sponsored As shown in the following example, you must add the tag to your link in this way:

 Appenzeller 

Google requires website owners who engage in buying and selling links to mark all links they obtain or sell with the hashtag “rel=”sponsored.”

What is the benefit of this tag?

Google explains that when you purchase a paid link on any site, it will be treated as an attempt by you to manipulate your site’s results in search engines by purchasing backlinks on sites that pass the PageRank to your site, while simply tagging the links with “rel=”sponsored Google will treat these links as sponsored links that will gain their marketing benefit and avoid any possible punishment from Google's algorithms.

NB : after Update Link Spam Last completed at the end of August 2021, Google’s algorithms have become more active than ever before in detecting paid links and punishing sites that take this approach without clarifying that these links are part of their marketing and advertising activities.

If you want to get a marketing backlink tagged with the “rel=”sponsored tag that improves your site’s ranking, you can choose from these recommended sites:-

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