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Do you know what awaits your site in Google Discover?
Maybe the following picture may explain it to you!
This photo is from inside a customer's search console SEO Correct, where you will find a comparison between the number of clicks this site received from Google Discover in the last 3 months compared to the three months that preceded them.
Double visits by 500 percent
From 245 thousand clicks to 1470000 clicks within 90 days!
What is Google Discover?
Google provides users of the Google application and Google Chrome application with recommendations for content from different sites in the form of cards. These recommendations depend on each user’s activities on the Internet, including the searches he performs, in addition to the sites he visits and interacts with directly.
It should be noted: Google Discover recommendations are completely different from Google Newsbox
How can you optimize your site to appear in Google Discover recommendations?
1. It is recommended to write the content in an editorial form: This means that you write content like news sites that do not contain any reference to the writer or the site within the article, as we do in SEO. Rather, the content must be direct and in the form of the news in the title and written text.
2. The content must be exclusive: In order for the content of your site to appear in Google Discover recommendations, the content published on your site must be 100 percent exclusive in terms of form (images) and content (content).
3. It is recommended to write topics targeting trending news Knowing the most important daily trending topics and writing exclusive news about them in terms of headlines, content, and images will double your chances of appearing in Google Discover recommendations.
4. Add exclusive, high-quality images: One of the main factors that may differentiate between your appearance in Google Discover recommendations and your site disappearing among millions of other sites are the images and their quality. It is always recommended that you come with exclusive images that have not been published on the Internet before (perhaps from your photography or from within a YouTube video, etc.).
5. It is recommended to install the Push Notifications service: Sending instant notifications of the latest articles and news that you publish on your site will prompt a number of users to directly access these pages and interact with them. This is one of the very important factors, as Google measures the rate of user interaction with the published content before showing it in Google Discover.
6. If your site is new, use Facebook campaigns: Getting some visits to your site's content is important so that Google measures the rate of user interaction with your pages and then shows you within Google Discover's recommendations. Therefore, it is recommended if your site is new and has no visitors after creating a campaign to market your site's content on Facebook.
It must be made clear that Google Discover does not show uniform results for all people, but rather customizes the results according to each user based on the history of searches he has made, the sites he has browsed and shared, and sites similar to the sites he visits.
How can you know your site statistics in Google Discover?
- – After logging into your site’s account in Google Search Console
- - Enter the Discover button
- – You will find the number of clicks your site received, the number of times it appeared, and the click-through rate (CTR).
- Below you will find the pages that received the most clicks
How can you know your site visit statistics from Google Discover via Google Analytics?
- Go to Acquisition, then All Traffic, then Referrals, then search for googleapis.com
It should be noted: Google Discover does not depend on specific keywords, and there is no search box for users to use in order to display results. Rather, Google shows its recommendations automatically without any user intervention.
Conclusion:-
Google Discover recommendations are currently considered one of the largest sources of free traffic on the Internet, and the appearance of your site there will bring you tens or even hundreds of thousands of visits per month, as is the case with current SEO clients that you can join. from here
Please accept my regards
Ahmed Ezzat
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Founder of the SEO company and Kateb platform for creating content using artificial intelligence. I have trained more than 20,000 people on improving websites in search engines, and we have served more than 800 clients in SEO over the past ten years. In this blog, I share with you a summary of my expertise and experiences in project management. on the Internet.
