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Spam Score Myth!
The term spam score became famous several years ago when MOZ launched this feature in its browser bar as a means to help website owners know the quality of the sites from which they obtain backlinks.
It is known that this criterion relies on 27 factors to evaluate the percentage of Spam Score for external links that your site or competitor sites receive, and it gives a score to each site from 1 to 100.
Below is an explanation of why SpamScore is considered a deceptive factor!
No. 1 (small number of website pages) Moz classifies any site with a low number of pages as a site with a high Spam Score.
While in reality, there are millions of service websites whose pages do not exceed 5 or 10 pages, but they are of high quality and are visited by millions of users monthly because of the important information they provide.
No. 2 (domain extension) Moz classifies any domain with an uncommon extension such as cc, co.in, or .pl as having a high Spam Score.
While in reality, purchasing domains with the .com or .net extension is not much different from purchasing domains with the .cc or .co.in extension. In the end, all of these domains are equal for Google. It is related to what these sites offer.
Number 3 (length of the domain name) Moz classifies long-name domains such as howtolearnphotoshopin19days.com as domains with a high Spam Score.
While in reality, this matter has nothing to do with whether or not a spam score is made, as the length or shortness of the domain name has no relation to the quality of what this site offers, and therefore classifying it as spam is completely wrong.
No. 4 (Do not use Google fonts) Moz classifies sites that do not use official Google search engine fonts as sites with a high Spam Score because only spam sites use unofficial Google fonts.
While in reality, this matter also has nothing to do with the quality of what the site offers. Rather, it may be related to the lack of experience of the programmer or designer and his reliance on external fonts, so it is illogical for these sites to be classified as sites with a high spam rate.
No. 5 (no phone number) Moz classifies sites that do not have a phone number as sites with a high Spam Score because spam sites usually do not have a phone number.
While in reality, this is also completely wrong, as there are millions of information sites that provide articles and explanations to users that do not provide technical support service or have a phone to receive calls.
This list goes on to include many other factors that Moz classifies as indicators of sites with a high spam rate, such as:
- Do not use Google Tag Manager
- Do not use DoubleClick Tag
- No links to Linkedin
- No email
- Use Meta Keywords Tag
- Low traffic according to ClickStream data
- The page title is too long or too short
- The page description is too long or too short
- There is no favicon for the website
All of these factors are not an indication or conclusive evidence that any site should be classified as infringing or with a high rate of spam.
For this reason, we always advise you not to pay much attention to the Spam Score feature found in Moz or similar features found in any other tool, as they rely on their own algorithms that have nothing to do with the way Google relies on evaluating websites.
Make sure that your first criterion for evaluating the site is its strength in search engines and whether it tops the first results or not, and whether it gets visits from search engines or not, because based on this criterion you can know whether Google actually trusts it or not.
Finally: Disavowing links with a high Spam Score through Google's Disavow Tool does not change the percentage of spam on your site on MOZ, as the MOZ Tool has no relationship with Google and does not know whether you have disavowed links or not.
The only solution to reduce spam score is to completely delete the links from the mentioned sites, which is difficult to achieve in most cases. For this specific reason, we stress to you that you should not pay attention to this factor or worry about it when you get backlinks or buy a new domain.
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Founder of the SEO company and Kateb platform for creating content using artificial intelligence. I have trained more than 20,000 people on improving websites in search engines, and we have served more than 800 clients in SEO over the past ten years. In this blog, I share with you a summary of my expertise and experiences in project management. on the Internet.
