ONPAGE SEO internal website optimization guide

We are back again, followers SEO Dear Sirs, we have a very important post in which we present the most important factors of ON PAGE SEO in the era of robots and Machine Learning and how we can understand them and improve our sites to suit Google’s advanced algorithms.

OnPage SEO These are all the factors that you can control within your site, which will improve the ranking of your site’s results in various search engines and provide a better experience for users who browse your site, or what is known as User Experience.

What I will share with you in this post is the new ONPAGE SEO, the factors that affect the ranking of results in search engines. These are new factors that were not very influential in the past, but at the beginning of 2016 they began to strongly influence the results in foreign content and some areas within the content. Arabi .

 Factor No. 1: Google's trust in your site affects the results of its subpages

On September 23, 9, Google issued a patent for a method of preferring results between different sites on Google. You can read it. from here .

Google announced that it seeks to rely on what is known as Global Ranking System The global ranking system, which I will now explain to you in detail.

In the past, Google used to compare pages directly and prefer the best in terms of content quality, site loading speed, number of backlinks, their quality, etc.

But at the beginning of 2015 and to this day, it has become dependent on comparing sites with each other and not pages competing for keywords, and this explains why some sites have major results for words that they do not necessarily target in their page titles or build any backlinks for them.

Here is a vivid example that illustrates this matter. When you search for the word “today’s matches,” you find that the Youm7 website appears with a result that does not target this word in its main title or even within the content. However, due to Google’s great confidence in the entire site, it has become competing with its sub-pages in some words that it does not target. until !

So your keenness to gain Google’s trust for your site is one of the important factors currently that you must take into account in your work on any site. Here are the most important tips that you should take into account:

1. Make sure that your website link is present on the active hashtags on Twitter. The presence of your website link on Twitter extensively will earn your website trust from Google in a short period.

2. Create an account on Web 2.0 sites and popular social networks such as Diigo , Stumbleupon ,Reddit , weheartit , pinterest business .

3. Allocate an hour of your time daily to interact on forums, answer questions, hold general discussions, and make sure that your user name is the name of your site with the link in your signature and personal profile.

Factor No. 2: The percentage of CTR compared to its rank in the first ten results

Due to Google currently relying on what is known as the Machine Learning Which has become the control over the ranking of search results without any manual intervention in the algorithms, the “click rate” factor on the results in search engines has become one of the factors influencing their ranking.

In this illustration you will find the click-through rates for the first ten results
This study was conducted by Advanced Web Ranking:

When any of the first ten results receives a higher percentage than expected, Google realizes that this result may meet visitors’ needs, so it prefers it over the rest of the results. Here I must clarify that the click-through rate does not necessarily mean that number 3 will receive a higher click-through rate than number 1. Rather, when number 3 receives a percentage greater than its expected rate, which is 9.58%.

Google prefers it over result No. 2, and if No. 2 receives a percentage greater than its expected rate, which is 14.04%, it prefers it over No. 1, and so on.

So there is no need to worry if you are number 4 or 5 on the first page. Your direct competitor is not number 1, but your competitor is the one who is one place ahead of you, and you should know that if you pay attention to improving your page title, description, and the rest of the factors that I will discuss shortly, you can exploit this factor to your advantage.

Factors that you should pay attention to in order to obtain the highest CTR percentage: -

1. Always try to have your page title in the form of a question, as Google currently prefers results that contain an answer to a question in the content, even if the result is not number one, which leads to it obtaining the highest CTR rate from search engines, as shown in the following image: -

Imagine that you can get a number of visits greater than number 1 in search engines if you take care in the titles of your articles and content to answer the questions that come to the user’s mind.

2. Titles that contain question marks or exclamation marks receive a higher CTR rate than others that do not contain silent text, as you can see in the following image:

3. The page link also affects the user’s choices, so try to have your page link contain only the target word and nothing else, as shown in the following image. This would suggest to the user the extent to which this page relates to the search process he carried out:

The third factor: The rate of users’ appreciation for your site’s content through sharing:

This factor is slightly different from Social Signals, as it is more related to a simple equation, which is the number of shares your page gets from every 100 visits from search engines.

100 visits / number of posts = engagement rate 

Currently, Google can track all your movements on the Internet through Google Chrome. It stores and protects all your personal data, including searches and preferences for results, and also tracks your movement within websites, and all of this is explained within text. Privacy protection For Google Chrome

Even if you are not using Google Chrome, using the Android system on your mobile phone would display all your movements on any other browser for recording as well.

All of this allows Google to obtain more than 60% of users’ movements on the Internet, which it benefits from in developing its Machine Learning system and developing its algorithms for search engines.

This brings us back to the engagement rate. Google now tracks every visitor from the search engines when they access a result and knows whether they shared this page on any of the different social media accounts or not.

Therefore, pages and articles that receive a large number of posts in the first 48 hours of publication, you may find them competing on the first page for some difficult words that require a lot of backlinks to compete for, as shown in the following image: -

This result received 955 entries in less than an hour, which helped it rise to the first page on a highly competitive word such as “Michael Phelps.”

This is what we mean by the Amplification Rate, not just the number of social signals. The participation rate is related to time. The higher the rate at the beginning of the time the article was published, the greater its chance of climbing to the first page, even if it did not get any backlinks, as in the example before you. This article got 955. Participation process within one hour.

But how can you increase the rate of posts within a short period of publishing the article? This is not easy, but there are some tips that I will share with you that will increase the Amplification Rate in a short period.

Try to pay attention to these points:

1. Definitely post the article on your Facebook page if you have one

2. Place at the beginning of the article a free offer that the visitor will receive in exchange for sharing the article on social media. Do not hide any of your site’s content, but provide a free offer only to those who share the article, and you can rely on this site To implement this order.

3. The sharing button must be in a clear place for the user, so he does not have to search for it, but as soon as he wants to participate, he finds it in front of his eyes.

4. Some sites are currently applying a very clever trick to benefit from sharing processes as much as possible. When a visitor comes to a specific page within your site, you can show him your new content while he scrolls down endlessly.

While the page link remains as it is, this would encourage him to share this page because of the large and varied content it contains that might attract someone to share it. This matter is known as Endless Scroll, as is the case on the page. Seo is right Home

Fourth factor: The degree to which your site’s content is related to the page that appears in search engines

This factor is one of the most important factors that most website managers ignore, so the scenario is as follows: You create a good piece of content targeting a moderately competitive keyword and build some backlinks for it, but it does not appear on the first page of Google!

This is due to the Relevancy Score. If your site does not have a sufficient amount of content related to the target page, you will not be able to rank high in search engines on medium and difficult-to-competitive words.

Therefore, you must take into account the following points:

1. When you target any keyword on your site, be sure to create more than one “article” page for it with more than one title bearing the same word and link them through internal linking.

2. Always try, in the beginning, to have your site as a whole targeting one field or several fields close to each other, and not to blog in dozens of different fields, as this would weaken the degree of connection of your site’s content to each other.

3. You can use the Endless Scroll trick within articles to show new articles from the same section or the same tag, and this will increase the Relativity Score of the targeted article in search engines.

Fifth factor: Covering the missing aspects within your site’s content

Currently, the content that answers all the user’s questions is preferred directly by Google, and this is very simply known by Google by the length of time the visitor stays within this content and the rate of his frequency with it through the percentage of Returning Visitors.

Therefore, the content of your next article must be comprehensive, answering the main question or providing the main information and all the questions and information related to it. This will make you produce a piece of content that is at least ten times better than your competitors.

When you create a comprehensive piece of content that answers all questions, there will not be a high bounce rate, and the amplification rate will increase through the audience sharing your articles on social media, and you can also increase your audience’s confidence in your site and their attachment to it.

Here are some examples of content models that are 10x better than their competitors, and which I consider, from my point of view, to be examples of comprehensive, responsive content that provides a better user experience that you can benefit from in your next piece of content:

What Is Code
Android Which Phone
Principles of responsive design

In these examples, you will find content presented in a different way that answers all questions and provides all solutions for users. It is presented in an attractive manner and provides a real addition. When you search for any keyword related to the titles of these articles, you will find them at the forefront due to the high-quality content they provide and a wonderful user experience!

Everything shared in this article is related to updates and Patents announced by Google, which is what I can say is the future of ONPAGE SEO and is considered a reality we live in these days in foreign content and relatively in Arabic content.

Of course, the main ONPAGE factors will continue to be important, such as:

1. Article title
2. Content quality and word count
3. The site is responsive to different devices
4. Website loading speed
5. The length of time a visitor stays on the site

Etc …

But in this article I wanted to present to you what managers of major websites are currently interested in and are seeking to achieve on their sites, starting with Google’s trust in the domain and ending with the value of the content and the way it is presented. I hope you have benefited from this post.

I would like to know from you if there are other important factors that site managers must take into account within their sites in order to improve their ONPAGE.

Greetings to you and see you in the next article
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