SEO Tools | The 23 most important SEO tools 2022

Finding the best SEO tools has become very easy, because we are at Seo is right We have collected the 23 best and most important tools to improve your site in search engines in this article, due to our desire to help all website optimizers obtain all the tools they will need to improve website search engines and obtain better results.

The importance of search engine optimization (SEO) tools

SEO tools save optimizers from tedious keyword research and data analysis, because by using these tools they can learn what sites are working and which parts of your site optimization strategy.

The best SEO tools also provide reports on how your competitors measure up and where they stand out best so you know their strengths, weaknesses, and opportunities you can exploit to outperform them. They also allow you to measure search performance by country or language.

Thus, it becomes better for you as a search engine optimization specialist, especially if you manage multiple websites, as search engine optimization tools can help you evaluate the performance of each site individually, and the matter does not end with site optimizers or entrepreneurs who have multiple websites.

Companies specialized in website management and development can also use search engine optimization (SEO) tools and programs to save working hours because they complete tasks and create accurate reports with one click.

The best SEO tools for search engine optimization

We will now learn about the most prominent and best tools SEO Search Engine Optimization can obviously be used to complete many tasks needed to develop your website:

1- Ahrefs tool

Ahrefs is one of the most recommended SEO tools, and it is second only to Google as the largest website and store finder.

SEO specialists can also get enough site checking through Ahrefs because it is the best tool to analyze the SEO of sites in order to better improve their ranking in search engines.

This tool provides the best database to extract keywords for your website with great accuracy, due to its availability of keywords, the difficulty of competing with them, and the number of monthly searches for this word. Any search engine optimization specialist can use it in any country.

Through it, you can analyze competitors, and also identify competitor backlinks to use as a spreading point for your brand, because the Ahrefs tool has the largest database of backlinks. Ahrefs has helps our site rank using a few keywords

You can also use Supervisor to find the most relevant content and check the broken links on your site in order to fix them. All of these points help you, in addition to verifying the speed and safety of the best-performing pages of your site, which prompts visitors to enter your site over competitors’ sites.

You can try the tool here: https://ahrefs.com/

2- Google Search Console webmaster tools

Google Search Console allows you to track your website and its crawling movement for free, in order to monitor your website’s results in the SERPs results, and it allows you to submit your sitemap for indexing to monitor its movement and effectiveness on your website.

Search Console can help you understand how Google and its users view your site and allows you to optimize for better performance in Google search results. This tool is also extremely useful for new sites, as it allows site owners to manually submit pages for search indexing so that search spiders can pick them up.

Through this tool, you can also obtain detailed reports for your website since you added it to it. These various reports are dedicated to monitoring the status of your site, and reports on the number of times the site appears in search results and the number of clicks on the site’s pages. It also provides tools for monitoring the performance of the entire site and the most important words that appear. In the search engine.

You can try the tool here: https://search.google.com/search-console/about

3- SEMrush tool 

The SEMRush tool is one of the most used tools by search engine specialists, as this tool provides the ability to analyze your entire website and competitors, and allows you to easily compare your website with competitors.

If you are looking for analytical reports to help you better understand the search traffic on your site or even your competitors, through this tool you will be able to compare keywords and domains.

Within the Simrash tool, there is a section dedicated to On-Page SEO, which makes it easy to update and inspect the site, in addition to containing a section dedicated to Off-Page SEO, and also a section dedicated to technical SEO, all using one control panel.

You can access the tool from here: https://www.semrush.com/

4- KWFinder tool

This tool helps you find the keywords that the audience is searching for you with ease, which makes search engine optimization better and faster because you follow the correct keyword path through KWFinder.

KWFinder also helps you analyze keywords and their level, so you can determine whether your choice will be short keywords or long-tail keywords with a lower level of competition.

SEO experts not only use this tool to find the best keywords, they also use it to obtain analysis reports on backlinks and on the site’s results in the SERP (search engine results page).

KWFinder, by providing their Rank Tracker tool, helps you easily determine a website's ranking while tracking site optimization in search engines, and this is from KWFinder only.

In addition, it helps you get a lot of new keyword ideas that will help you improve your site’s ranking on search engines and get a higher ranking.

You can try the tool from here: https://kwfinder.com/

5- Moz tool

The Moz tool is considered one of the best search engine optimization tools that website optimization specialists actually use in search engines, as it always allows to get what the specialist is looking for, whether he is looking for keyword recommendations or crawling traffic to the site.

Moz is also considered the best full-service tool, as it helps in analyzing metrics and extracting data related to SEO improvement. The Moz bar tool can also do the following (ensure access to SEO metrics while the user is browsing through search engines, the ability to create separate, customized searches for the site) Depending on the search engine used, country, region or city).

They also have a free MozBar toolbar that you can download to view your website metrics as you browse any page, so you can get a comprehensive overview of how your website is performing and how to improve it.

You can try the tool here: https://moz.com/

6- Ubersuggest tool

Ubersuggest, released by search engine expert Neil Patel, is a paid, not free, keyword research tool that helps you identify keywords and the search objectives behind them by displaying keyword results in the SERPs, displaying the highest-ranking results from short to long phrases, so you can... Of finding the right fit.

The tool also provides hundreds of terms used for your website in suggestions from the Uber Signet Keyword Tool, and there is also a free daily trial that allows you to extract words and measure their details in a wonderful free way, which makes you complete your tasks in a short time.

The Uber suggest tool includes the volume of keywords, the degree of competition for them from other sites, and the cost per click, and offers you the ability to pull all these details into CSV, PDF, and Google sheet reports.

This tool is great for improving your site's SEO and pay-per-click search engine optimization, and it can help you determine whether the keyword is worth targeting, how competitive it is, and will return a positive result to your site or not.

You can try the tool here: https://app.neilpatel.com/en/ubersuggest/

7- Answer the Public tool

Free SEO tools like Answer The Public make it easy to have topics to write about in your blog and different ideas to discuss that are already highly searched.

You can also create content around specific keywords and keywords to improve your ranking on search engines, if you are in the field of “e-marketing”. You can use the free Answer the Public tool to create content around keywords, for example, how do I learn online marketing, what are online marketing trends, is marketing important for all fields, and so on.

It is a great tool for finding distinctive paragraphs and content, and it also saves you a lot of money. If you hire a freelancer to create content for you, it will take time and money, but this tool saves you a lot, as all you have to do is download the words and send them to the tool, and it only takes five minutes. , making it one of the most effective ways to create an SEO theme for new websites.

You can try the tool here: https://answerthepublic.com/

8- Subify SpyFu tool

The SpyFu tool has an amazing premium version and many of our SEO experts are interested in its free features, and many are interested in the paid features in order to easily improve the site’s ranking when starting out, as you can know the number of searches for the keyword each month, and you can also determine how difficult it is to rank for this keyword. Keywords easily, and you can also do some thorough scanning about your competitors to determine which keywords they are using.

In addition, the ability to search within your competitors’ websites or your own website to see how many organic keywords they have, how many clicks they get per month, their competitors, and their campaigns using Google Ads, all of this makes it one of the most detailed SEO analysis tools on the market. .

You can also get:

• Related keyword ideas to create your own keywords.
• List and export all data.
• View all competitor's targeted keywords.
• Insights into competitors' PPC and SEO results
• Create search campaigns that focus on the price of selected words.
• Discover high-quality backlink opportunities and communicate all your contact details with SpyFu.

You can try the tool here: https://www.spyfu.com/

9- Woorank tool

This tool is considered one of the best search engine optimization (SEO) analysis tools, as Woorank offers free and paid options for tracking your site's marketing data and preparing reports on it.

You can scan your competitors through it to discover the keywords they are targeting so that you can overlap with their keywords. It also provides suggestions for you to improve your site’s engines after understanding what your site lacks from a technical and content point of view.

Woorank can also help you identify duplicate content, downtime, and security issues, and provide guidance on how to fix them, all of which can help you improve your site's ranking in search engines.

You can try the tool from here: https://www.woorank.com/

10- Majestic – Majestic

According to search engine optimization experts and specialists, Majestic is considered one of the best search engine optimization tools, as it contains countless useful features, for example, The Majestic Million, which allows viewing the ranking of the top million websites around the world.

It also makes it easier for search engine specialists to track the site and see a comprehensive overview of the site and the number of backlinks you have. It also works as a tool for examining and extracting keywords for search engine optimization and obtaining the best keywords with dedicated features for comparing sites and tracking your ratings and ranking.

You can try the tool here: https://majestic.com/

11- Google Trends

Google Trends has been around for many years, but it has not been used sufficiently or to the extent expected. It is an excellent tool for tracking news and trends around the world, but it does not only give you information related to keywords, but rather it only provides you with a look at the news and trends that people are heading towards in a topic. Certain, which can be highly valuable at any stage of business growth.

Through it, you can search for keywords in any country and receive information about them, for example, the most important growing queries, interests over time, and geographical locations according to interest.

You can try the tool from here: https://trends.google.com.eg/trends/

12- SEOQuake

SEOQuake is one of the best free search engine optimization tools, and it has plugins that you can download on the Google Chrome browser. This tool works as a search engine optimization (SEO) checker, as it scans the page, then evaluates your internal and external links and makes comparisons between sites. To determine how you perform against the competition.

The SEO Quick tool also includes other features, as it contains a search engine optimization (SEO) analysis tool, a keyword analysis tool (such as keyword density), and provides you with an easy-to-use SEO control panel for you and your team, and it easily downloads the data and sends it to the key people in your team. .

You can try the tool here: https://www.seoquake.com/index.html

13- Siteliner

The Siteliner tool is one of the best search engine optimization verification tools that helps you find duplicate content on your website. If you do not know what duplicate content is, do not worry, as the content is the same as the content found on other sites (copied content). ).

It helps you avoid Google penalties, as we found that Google punishes the site of those who copy content and steal it from other sites, so using this tool is important, as it helps you scan your entire website and search for duplicate content, broken links, average page size and speed, and the number of links. Interior of each page.

You can try the tool from here: https://www.siteliner.com/

14- SEO Chrome

SEO Chrome extensions are one of the most important tools through which you can complete search engine optimization tasks quickly. For example, Fat Rank easily analyzes the performance of your website.

The SEO Keyword Tool also lets you see where your keywords are ranking, and you can add keywords to your search to see your optimized page rank for each keyword, and if you don't rank in the top 100 results, it will tell you that you're not ranking for that keyword.

This information allows you to better optimize your site for that keyword so you can tweak it as needed, and it also compares your site to the average of sites examined using this tool to help you better understand your niche.

You can beautify the plugins from here: https://chrome.google.com/webstore?hl=ar

15- Keywords Everywhere

Keywords Everywhere is the best Chrome and Firefox extension available. It is a free SEO keyword research tool that shows you useful keyword search volume and CPC data across multiple websites.

This tool saves you the trouble of duplicating data from different websites and using Google AdWords Keyword Planner to display search volume and relevant CPC data as well as SEO keywords.

It also works with you in Arabic, English, and all languages, and secondly, its results appear on the side of the search results page, so there is no need to open it specifically every time you do a new search, and this means saving time and effort and getting results quickly the moment you go through the search process, which is something amazing!

Suppose you are writing about marketing and you enter the content text and want to search for a subtopic. This tool gives you more subtopic ideas that relate to the main topic, and this tool enables you to provide more content than any existing content that is better.

This tool has a free part and a paid part ($10 per year) that we will use to get the keywords that people are searching for and link them to the words you type in the search box.

You can try the tool from here: https://keywordseverywhere.com/

16- Screaming Frog

Screaming Frog is the best tool for checking websites and solving on-page problems. It is indispensable for any search engine specialist. Through it, one can do the following:

• Look for broken links that don't work
• Using Screaming Frog SEO Spider, you can crawl your site and find broken links within your site that contain 404 errors that can affect your site's ranking in search engine results, then publish reports on those links and their titles where you can fix them manually or submit a report to the site developers to fix the problem from For you.
• Title and description analysis
• Using this software, you can crawl articles, pages, and topics on your website, analyze the titles of those pages and articles, and describe each article or topic. Similar descriptions and corrections for these errors.
• Crawling website pages and extracting data
• With Screaming Frog SEO Spider, you can crawl different website pages and extract any data from HTML pages like title, price, product description, etc.
• Generate XML Sitemaps
• With Screaming Frog SEO Spider, you can quickly create sitemaps of pages and media files from images and videos. You can edit these maps to provide specific data such as modified topics, recently added topics, and website change rates and send them to search engines through website developer tools. Make it easy for search engines to crawl your site.
• Review internal link conversion redirection
• You can also view your website's internal links and their results on search engines, find, edit and view different conversions of articles and links to different pages.
• Duplicate content found
• This program allows you to discover pages with similar content or titles and descriptions
• Integration with Google Analytics
• You can link this software to your Google Analytics account to get accurate information and data about site visitors, which pages bring them, and other useful information to improve your website's visibility in search engine rankings.

This also simplifies the process of choosing the best keywords for your website, so instead of browsing through numerous websites every day, you can use this tool to save a lot of time.

You can try the tool from here: https://www.screamingfrog.co.uk/seo-spider/

17- Serpstat

Serpstat is a comprehensive SEO platform for SEO professionals. It is also a powerful keyword research tool through which users can discover which keywords are placing your competitors in the leading search results. They can perform a competitive analysis of their website to identify competitors and understand their strengths. Their weaknesses and how they can make your business better than the competition.

Users can also get the best results based on the keywords you choose, after Serpstat developed its own final algorithms that analyze the SERPs and save data on the top 100 domains for each keyword.

Serpstat supports global tracking of your site and follows the rankings of the keywords that your site targets, through which it obtains great results. The results it targets are on various search engines such as Google and Yandex, and will include Yahoo! And Bing is coming soon, and it shows results in any city, country or language you choose. It can track an unlimited number of keywords per day, and provides the advantage of obtaining the latest data for competitors by monitoring the performance of their sites and the new words they appear with.

You can try the tool from here: https://serpstat.com/

18- Yoast SEO

Yoast has been one of the top WordPress SEO plugins since 2008. Yoast SEO has helped millions of websites around the world rank higher in search engines.

Yoast also helps you improve search engines because it contains capabilities that help search engine specialists make their articles and pages compatible with SEO rules to satisfy the Google search engine spiders.

It also provides the following features:

• Providing a preview of the title, it helps you define metadata to deliver better branding and consistent snippets in search results.
• It offers you the ability to add Eskima to search engines, thus helping you understand your website and increasing your chances of obtaining better results and advanced rankings.
• Yoast Sitemap has an XML for your site that helps you better archive your pages.
• The canonical URL is set automatically to avoid duplicate content.
• Yoast SEO also provides technical support to website users.
• Yoast SEO has excelled in analyzing the SEO within your article or pages using the appropriate keywords (focus).
• Yoast SEO has readability analysis to ensure you write content that is easy to understand and attractive to both visitors and search engines.
• Yoast SEO's snippet preview shows how your post or page will appear in search results whether on desktop or even on mobile!
• The tool gives you the ability to add FAQs and use the WordPress How To format, and shows you guidance so that search engines know when to submit a FAQ page or How To guide.
• Yoast SEO Premium offers you a social preview to show you how your content will appear on Twitter and Facebook.
• Yoast Paid SEO provides you with an Insights tool to make your articles align with your key phrases.
• The paid version of Yoast SEO provides you with the ability to recognize different word forms of major nouns, such as singular and plural, as well as different tenses of verbs (currently in English only) which helps you improve your text in a more natural way.

You can try the tool from here: https://ar.wordpress.org/plugins/wordpress-seo/

19- Google Keyword Planner

Using Google Keyword Planner, the user has the ability to search for search words or phrases related to your product or service, and Google Keyword Planner will help you find the most relevant keywords to the field of your website.

This tool, Google Keyword Planner, also provides us with details related to words about how often terms are searched for and how these searches have changed over time, and shows you the amount of competition for these words and their price if you want to choose words that will help you in Google Ads, It also features the following:

• Discover new keywords.
• Our Keyword Planner provides estimated bids for each keyword so you can set your advertising budget.
• Create your plan – Once you find the keywords you want, you can add them to your advertising plan.
• It allows you to save your word plans for future reference or to share with your team.

You can try the tool from here: https://ads.google.com/intl/ar_eg/home/tools/keyword-planner/

20- Google Mobile-friendly tool

The Google Mobile-friendly tool is responsible for testing a website's mobile friendliness and is available in Webmaster Tools Search Console.

You can also use this tool (Google Mobile-friendly) in a quick and easy way to test whether the pages on your site are mobile-friendly or not.

If you want to use this tool, you must type the full URL of the web page you want to test, but do not redirect to this page. This page will be tested later, and tests on this tool usually take less than a minute to run.

Test results include screenshots of how the page appears on Google on mobile devices, as well as a list of any mobile usability issues found.

The tool provides a report that includes usability issues on mobile devices because they can affect the user’s access to pages on mobile devices (small screens), including small fonts (difficult to read on small screens) and the use of Flash (not supported on most devices). portable).

You can try the tool here: https://search.google.com/test/mobile-friendly

21- Google Analytics tool

Google Analytics is considered one of the most important and indispensable tools while working to improve search engine optimization. It is a monitoring tool from Google whose mission is to collect data from any website or website. Blog Or an e-commerce activity or from an application through the code installed on these pages, where this tool

• The number of people who visited your site.
• Average visitor stay time.
• Number of people considered regular visitors.
• The number of people who visited the site for the first time.
• The keywords that attract visitors the most.
• Pages with the highest traffic rates.
• Number of users from the search page and number of users from the ad.

You can try the tool from here: https://analytics.google.com/analytics/web/

22- Google Tag Manager tool

Google Tag Manager, also known as GTM, is a free tool that provides search engine specialists with managing tags within your website without modifying your code.

Information from one data source, represented here by your website, is passed through another Google Tag Manager with another data source (Google Analytics).

It is also easy to use so that you no longer need a professional coding program, which is other than Google Analytics. We find that Google Tag Manager is only used to store and manage third-party code, but you cannot do analyzes using Tag Manager.

Tag Manager helps your site load faster, and it responds to systems that Google does not provide. It has a lot of flexibility to help you test what you need, and all third-party code is in one place.

GTM also has a preview and bug fix mode so you can see what works and what doesn't before applying it and showing you the target tab on the page.

You can try the tool from here: https://tagmanager.google.com/

23- Google PageSpeed ​​Insights

Google PageSpeed ​​Insights is the best tool dedicated to measuring the performance of a website page on smartphones and computers and suggests some points that can improve the performance of that page.

Google PageSpeed ​​Insights also provides an overall score to measure page speed (from 0 to 100), and it is divided into three colors in the following order:

• Red (from 0 to 49):

This is a warning sign that some elements on your site are not working properly.

This also indicates a serious performance issue.

• Orange (ages 50 – 89):

This color indicates the average speed of pages.

It also indicates that there are elements that need attention and improvement

• Green (90-100):

This is a safe tag and the analyzed pages are healthy and effective.

It also indicates that the website's speed is very good.

You can try the tool here: https://pagespeed.web.dev/

Thus, we have learned about the best search engine optimization tools in this article, and you should know that most of these tools have free features or trial versions that you can use, but using the tools alone is not enough to improve your site’s ranking, so you must make an effort to get the best results, achieve more profits, and double sales.

You must also pay attention to the content and provide it on your site with high quality in order to help you improve the site’s search engines to obtain a higher ranking in the SERPs results.