Case study: Double the visits to the Couponato website from search engines by 498%

Welcome, my followers SEO Correct in a new case study

For coupon site owners, we are back for you again with a new case study for the site Couponato The specialist in displaying and marketing discount coupons for the most famous Arab stores and how we were able to double his visits from search engines by 498% in just 6 months.

Project details:-

Campaign duration: 6 Mar.

Platform : WordPress

our responsibility : Improving the site internally, writing content for coupons, getting backlinks

Timing: From 1/10/2019 to 1/3/2020

Results achieved: Double visits from search engines by 498%

How did we double website visits in steps?

In the beginning, coupon sites need to gain the trust of search engines quickly, and this is done through the signals that the site receives from various social media platforms such as Twitter, Pinterest, Quora, Reddit, and finally Facebook, and this was the first step.

The first step: Get real signals from social media platforms

We communicated with more than one person who has an active account on Twitter and Pinterest to share links to the coupon sections within the site on a periodic basis so that Google begins to notice the activity related to the site’s name on those famous platforms and link it to the high publishing rate within the site.

What distinguishes this method is that it helps you create a snowball that pushes your site to the first results very quickly and removes it from the testing period in which Google places new sites, or as it is called “Sandbox”, because when active users share links to your site on their personal accounts on social media platforms. Google trusts the quality of your site's content and gradually begins to favor it.

The second step: Optimize the site internally

One of the most important activities we carry out in any campaign SEO It is identifying all the technical problems that may hinder the site from ranking first in the results and weaken its appearance rates in search engines. Among these problems that we have solved is the problem of Broken External Links, which many do not believe are important, but when the field of your site depends mainly on converting Visitors to stores to use your coupon must be careful to provide active external links that work without problems.

So that the browsing experience that begins on your site does not always end with a 404 on another site, which suggests to Google that you are directing visitors to sites and pages that do not work, which weakens the browsing experience and reduces Google’s confidence in your site. This is what we did, as we replaced most of the external links that did not work. We work with alternative links to ensure a smooth, error-free browsing experience.

We have also solved many other problems, such as solving problems with Duplicate H Tags and adding content to pages that have no content or are classified as weak Thin Content pages, while solving problems with Internal Broken Links to ensure the presence of a cohesive infrastructure for the site that prompts Google to prefer it in search engines. Activating some improvements, such as using a CDN for images (it is no longer used now after the end of the campaign), compressing the site code, adding Auto Alt Text to images of stores and coupons, and many other improvements.

The third step: Increase the daily publishing rate on the site

We applied an unusual strategy, but it paid off in search engines, which is publishing coupons in the form of articles linked to the names of common products in each store. This is so that we can, firstly, increase the publishing rate and link it to product names that have a fixed search rate, and secondly, so that we can outperform competitors in the publishing rate. daily, which forces Google to prefer the site’s results because keywords in the coupons field are classified as words that require periodic updating or “ Query Deserves Freshness "

This method also helped double the conversion rate of coupons, as with every image of the product you are directed to its page on the store with the affiliate link, if any.

Step Four: Get a different Linux backlink

In the beginning, we definitely obtained Guest Posts to increase Google’s confidence in the site’s link profile, but after that we started working manually to obtain backlinks of a slightly different nature, by ( Personal Blogs “It is a strategy that we rely on exclusively in correct SEO, and it boils down to communicating with active account holders on global blogging platforms such as Medium, Kinja, Write as, Live Journal, Tumblr, Quora, and other large blogging platforms to publish site links in their articles.” Old “Already Authority-certified.

While this method is somewhat similar to Guest Posts, it differs greatly in the results achieved, as we publish within a reliable global platform from Google and in active accounts that Google archives periodically, which has greatly helped us to rise in the first results on many keywords related to Arab stores. And famous foreign ones such as Souq, Amazon and others.

Of course, this is not the only method we relied on, but this method had the greatest impact on the site’s results, especially at the end of the campaign.

We have reached the conclusion. If you have benefited from this study, we are happy for you to share it with your followers on Facebook or Twitter. If you have any questions, do not hesitate to ask them in the comments box.

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