Competition in this field is mainly governed by images, since most visitors search for words related to shapes, colors, images, etc.
Therefore, it was important to choose keywords aimed at increasing the number of requests, and far from competing in general images and words.
About the client: –
Field: Home Furniture
Target country: Egypt
In the beginning, the customer did not appear on any important keywords, and after analyzing the visits and their return on sales, it turned out that there was no return from SEO for the store’s profits, and therefore we had to restructure the website and product pages to target the important keywords.
1- The most important problems:
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The template has issues that hinder the user experience
After analyzing the store according to competitors, we found that there are many tactics that can increase revenue and profits more than the existing situation, so we made many suggestions that would improve the site’s CR through simple steps, for example:-
– Providing a proposal to create a section for frequently asked questions within the product page, which should be written solely with the aim of improving the product in search engines and also to provide information to the user to help him make a purchase decision.
-Submitting a suggestion to make an Order PUMP helps the store increase the AOV.
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Choose keywords and write in them
In this step, it was important to settle on the most important words that can increase the store’s profit rate through Organic Search, so we took this step in more than one way, which will be explained throughout the article.
Solutions we have made:-
1- Choose keywords
It was necessary to search for keywords aimed at increasing the store’s sales rate. In the beginning, we have an important method that we rely on to obtain the important words for each customer and for each field, so as not to waste the customer’s duration of the campaign that he pays, and also to have a clear KPI’S through which we can be evaluated. Customer, and also evaluation Staff And the success he achieves is huge.
In specialized projects, for example, the manufacture of home or office furniture, websites of famous doctors, or services that need clients, words must be chosen based on standards and results at the same time.
Therefore, we invested half the amount of the SEO campaign in a campaign on Google ADS, the aim of which was to try all the words that we had extracted. In the beginning, we extracted the keywords by studying competitors, and through them we refined the available words and selected the best 180 words that had to be searched from medium to high. The CPC rate starts from 0.10 cents.
After 10 days of the campaign period, we settled on the 30 most important keywords that we could and the client could invest in for a period of 6 months during the contract period.
But it doesn't just happen like this. First of all, the Tracking System must be created on GA4. This was done by linking the store to GA4, and you can find out How to connect GA4 to Shopify in simple steps
2- Content
Product descriptions are one of the most important criteria that help in ranking on Google, but the goal is not just the ranking, but the goal is how to convince the customer of many of the features and information he wants to make a purchasing decision.
Therefore, we restructured the description form to be a review of the product, in terms of features, how colors coordinate, and how to choose them. We tried to cover the customer’s questions when he buys a bedroom, for example.
A sales section has been added at the beginning of each section, meaning when the user enters the “Corner” section, he will find a marketing description at the beginning of the page that helps him browse the page, and at the same time we have used important words for each section.
The second step is that we modify the meta title and description of all products related to the section, and use the primary keywords for each section in targeting. This helped us improve many sections within 3 months.
3- Competitors
It was important to follow Google's preferences, in sites that appear for the same keywords that we want to appear in the first result, and we found, as is common in e-commerce, that Google prefers the appearance of sections over products when the user searches in Google for a specific keyword, for you. We presented a proposal to increase our chances of appearing in our sections, which is to write a description above each section, through which we can market the section and also target keywords accurately.
4- Backlinks
During the first period of the campaign, which was the first three months, we focused on increasing the RD, and this was done by diversifying between Manuel Backlinks and Guest Posts, but there were articles that appeared in important keywords, and we contacted the site owners to find the latest links from these articles, and it was Its main goal:
The first goal: improving the store’s link profile.
The second goal: to increase the rate of sales, through the Guest Post, in which we obtained keywords consisting of reviews of new shapes and ideas, and we tried to coordinate between the store owner by proposing shapes of products that could be implemented and directing the user to a page related to the same shapes that he saw. In the article.
During the following period of the campaign:
We reached out to Affiliate Marketing companies, and we had two goals with this idea:
First goal: Increase store sales through coupon sites
The third goal: to increase the rate of sites that talk about the store, and thus direct links without costs to the customer.
Case study results
After completing the campaign period, which was 6 months, we increased the rate of store visits from 23 visits to 72 visits, an increase of 223.2%, with sales exceeding 500 pounds through Organic Search only, within 6 months.
Conclusion:
Some fields, due to their difficulty, only require doing the basics, as well as continuous daily work.
Do not do backlinks at first, but build the site internally correctly, and distribute links optimally to benefit from the content of each page.
Some areas need a marketing part within the content, and this area in particular must focus on the customer’s products and questions, to increase sales and increase the rate of visits to the store.
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SEO Manager within the SEO company, I love helping everyone, and my advice to you is that your ability to solve any problem without fear of confrontation will get you as far as possible.
