Saudi National Day is an important event in the Kingdom of Saudi Arabia in the month of September, which witnesses an increase in the purchasing power of consumers at this time. Therefore, online stores can greatly benefit from this day by doubling their sales.
But how can online stores in Saudi Arabia take advantage of the 93rd Saudi National Day and other important occasions in the Kingdom to increase their sales?
This is what I will answer now through a team experience SEO With more than 500 online stores that we have helped in this period and have witnessed an increasing demand in purchases, based on a marketing plan tailored to this occasion, let’s go.
Why do institutions and companies participate in Saudi National Day?
Saudi National Day is one of the important days in the Kingdom of Saudi Arabia. It falls on the twenty-third of September every year, which is the day for the unification of the Kingdom. National Day is considered an opportunity to express loyalty and belonging to the Kingdom of Saudi Arabia and its leadership, and it is an occasion of great importance in the hearts of citizens and residents of the country. The celebration is not limited to citizens only, but institutions and companies also participate in Saudi National Day on this occasion for several reasons.
- Institutions and companies participate in the celebration in order to promote their products and services.
- Strengthening companies’ presence in the local market.
- Building good relationships with clients and consumers.
- Through celebration, institutions and companies express their recognition of the importance of this national occasion and its role in promoting unity and national belonging.
- Emphasizing companies' respect and appreciation for Saudi culture and heritage.
But despite the importance of this day, some companies avoid participating in this day, and this causes them to fail somewhat, in addition to several reasons that we will present now. Follow me.
Reasons for companies' failure on Saudi National Day
On Saudi National Day, many companies win and achieve many sales, and their percentage increases significantly, and other companies fail in this celebration that comes once a year, but why?
Most companies go about their business without paying attention to their competitors and content themselves with sending congratulations on the same day. This is a mistake, in addition to the following reasons:
- Do not provide exclusive offers for this special occasion.
- Pass this day without celebrations on your social media platforms, without supporting the national spirit, and without expressing how much you love your homeland.
- Do not advertise positive ratings and comments as a form of joy on this day.
- Avoid using the Saudi flag and emojis inspired by this celebration, which will not attract visitors’ eyes by having something dedicated to this day.
- Do not use Saudi logos in designs and creative content on social media.
- Not holding competitions and polls throughout the month and announcing them on this day, so we find them starting these coordinates on this day, “and therefore they are lagging behind the competitors.”
- Do not send personalized offers via email.
- Forgetting to congratulate the people in a special way from your company, we find that some companies are now providing offers and products dedicated to this day, for example:
- Decoration companies provide decorations for Saudi National Day.
- Clothing companies provide pieces with the logo and date.
- Administrative companies place the festive design on their website and notify of the availability of special offers on the occasion of this day.
- Place offers and discounts during the month and special discounts for the same day only.
To avoid these reasons and make a reliable and reliable marketing plan, you can contact us at Seoh Seh and obtain a marketing plan based on special principles to increase your store’s sales and the success of your participation in Saudi National Day. We will know it together.
How to increase your online store sales on Saudi National Day?
In order to determine the marketing plan for your online store on the 93rd Saudi National Day, you must follow a solid plan such as the one we develop for stores in SEO Sahah, which depends on the following steps:
Determine your trading target for this period
The first step when developing a solid marketing plan is to determine the primary goal that you want to achieve during the season. To collect the elements of the marketing plan to obtain it and its service, the goal here is mostly to “increase the sales of the online store,” and it could be to increase sales for a specific product or a group of products.
Renew your business identity designs
What is meant here is not your business logo, but rather the designs of publications with which you address your audience. It is preferable that they be luxurious and elegant designs that are in line with your store and the intended occasion in general and for National Day in particular. It is preferable to use these designs in an “advertising banner within your online store” or social media publications. Or your newsletter. All of these points work to visually feed your customers with your offers and National Day at the same time.
In addition to:
- Design a landing page in your store that includes Saudi National Day offers:
Online store owners can prepare a page in their online store with a design that matches the activities of the national celebration and include many special offers for this day, in addition to creating it in the colors of the national flag and it must include symbolic elements that represent the national identity.
- Change the colors of your online store:
It is preferable to change the colors of your online store and home page to match the national occasion, the Saudi National Day. This change will contribute to strengthening national affiliation with your customers and help increase awareness of your store’s products and your National Day offers.
- Change designs and banners in your store:
It is preferable to change the designs and banners in your store to make them fit the Saudi National Day and make them decorate your home page. These designs make it easier for customers to access the National Day offers available in your store. You can link these designs with the National Day offers page or to the offers’ product pages via “Hyperlink,” as this encourages... Customers can visit your store's National Day page and discover offers such as:
Show marketing success stories in previous years
You can benefit from displaying examples of your store's success during National Day in previous years, by providing testimonials from satisfied customers who benefited from your store's promotions in the previous celebration and who can confirm the quality and value of your products and services.
This helps the online store build trust among current and future customers and increase the credibility of your brand with them.
Preparing marketing content
You must prepare organized content that tells you the goal you want to achieve, and write the content in a way that shows your products or services in a way that suits the occasion.
Marketing content can include the following:
- Social media posts.
- Blog articles.
- YouTube videos.
- Promotional contents.
- Stories related to Saudi National Day.
Launching content of all previous types with a custom hashtag on your platforms, and including your product offers in this content is a strong bridge to build credibility with current customers and build a bridge with future customers.
SEO optimization for your online store products
Search engine optimization, or what is known as SEO, for your online store’s products is a very important thing to attract more customers and increase your sales, as it helps you include important words related to offers in the description and titles.
Also, ensure that visual content such as images, videos, and mind maps are of high quality and have appropriate titles and descriptions. All of this will ensure that your products appear in search results lists and increase visibility and recognition of your brand.
Pay attention to the user experience and ease of browsing in your store
Paying attention to the user experience and ease of browsing in your store are two essential elements for the success of your online store and attracting attention while visitors browse your online store. When the user clicks on a link, he expects an enjoyable and easy experience that helps him find products easily and complete purchases smoothly.
Therefore, we must note the importance of designing your store in an easy and clear way, with a comfortable user interface and organizing your products effectively.
Ensure that payment and delivery are activated and easy to use
Ensuring that payment and delivery are enabled and easy to use is crucial to the success of your online store, because facilitating the payment process for customers and making it reliable will make them feel safe while conducting financial transactions in your store.
Providing multiple and secure payment options is the most convenient thing for customers, so that each customer chooses what suits him, such as: credit cards, electronic payment methods, and even the payment option upon receipt if it is appropriate for your market.
As for the delivery process, if you want it fast, you must rely on reliable shipping services, and using a shipment tracking system is a great thing to help customers track their products. In addition, you must provide the various places that your store targets, provide fast delivery within 24 hours to the closest places, and indicate the days Delivery to other places.
Launch an email advertising campaign
Launching an advertising campaign via e-mail is considered one of the effective strategies that build a bridge to communicate with your audience directly. These campaigns rely on customized and attractive messages with a design that matches the occasion via e-mail. These messages can also include information about your products and National Day offers, so all of that. It encourages customers to make positive decisions towards your store whether by purchasing, sharing or visiting your store.
This significantly contributes to increasing your store’s conversion rates and improving your customer experience. Launching an advertising campaign via email is considered a strong connection between you and the audience directly, as you address them specifically in their email.
Collaborate with influencers
Cooperate with influencers - who have a strong presence and popularity among your target audience. They can help you reach your marketing message and build your store’s credibility easily and in a short time, despite their somewhat higher cost.
Providing offers in your online store
Online stores contain many products, and their owners can benefit from them to provide various and distinctive offers during the days of Saudi National Day in order to increase your sales by a large percentage. It is preferable during this period to provide more than one offer at a time. Among the best suggestions for National Day offers, we can mention:
- Providing gift vouchers on the occasion of Saudi National Day to customers; So that they can offer it to their loved ones and friends through your online store.
- Providing an offer on the second product, whether purchasing the first product and getting the second for half the price, an appropriate discount rate, or getting it for free, this greatly encourages customers to buy.
- Offering a type of free gift if a customer purchases a certain amount, this helps spread your store and enhances interaction with your target audience.
- Launch competitions and provide an opportunity for customers to participate and win, and be careful that the prizes are valuable (gifts, special discounts, etc.). These competitions on Saudi National Day enhance interaction and participation for your store among the public and thus attract new customers.
- Offer discounts and special offers on your store's products that express national identity and culture.
- Free delivery is considered one of the most popular offers among customers, which attracts and encourages them to buy many products from your store, so take advantage of the opportunity and motivate your customers to buy from your store and follow the offers constantly.
After knowing how to increase the sales of your online store, let me provide you with a summary of 7 foundations that will help you in the success of your marketing campaign on Saudi National Day:
7 principles that will help you in the success of your marketing campaign on National Day
- Advance planning for marketing and management team.
- Use free and paid advertising methods to achieve maximum success on National Day.
- Leverage the power of social media marketing to reach Generation Z customers.
- Using storytelling in marketing to highlight the project’s story on this day.
- Cooperation between offline marketing and digital marketing in developing an integrated marketing plan.
- Preparing the institution or company internally for the results and activities of this plan.
- Study the advertisements of previous years to this day and benefit from the successful experiences, which you can see through a clipped report on Saudi National Day announcements And the companies participating in it.
All of these principles help you double your store’s sales on Saudi National Day, and you can also use them on various occasions and you will achieve many profits, based on the experience of the Sahah SEO team with more than 500 online stores.
(content creator) A professional writer within the Sehah SEO company. I love writing and am interested in providing the best content. In order to help the reader by providing useful information and narrating it clearly, I advise everyone who is interested in reading and writing to read my articles, to develop minds and learn more and more about various aspects of marketing, and if you are looking for a safe place only for information, follow us on the SEO Sahh blog, which includes many ideas and a step behind every idea. Forward 💪🏻
