Most e-store owners do not realize the importance of the “Checkout” payment page. Most are more concerned with the product pages and main sections, but the reality of the matter tells us that this page is the most important page in your e-store, and if you do not optimize it optimally, you may lose a large number of potential customers.
Visitors to your online store are always looking for an easy and quick purchasing experience. Therefore, if your payment page is complex and full of requirements, they will go to the competing store that provides them with a better browsing experience.
In this article, I will share with you several tips and examples of ideal payment pages that you can emulate in your store, and you will see a noticeable difference in the conversion rate.
1. Make payment available to visitors without registration
While allowing users to purchase only can help you save customer data and retarget them via email or text messages, at the same time it may cause some visitors who are in a hurry and want to purchase your product as quickly as possible to refrain from purchasing.
Therefore, it is always recommended to provide the option of payment without registration for visitors, as this will help your store improve the rates of converting visitors into customers
Additional tip: If you want to make the registration process in your store easier, make sure to provide the option to register via Facebook, Twitter, or even Gmail, as this will prompt a large number of visitors to register an account on your site.
2. Don't surprise your visitors with an additional cost
According to a study he conducted Baymard website About 49% of visitors abandon the cart or checkout page due to sudden costs that appear when completing the checkout process.
For this reason, it is always recommended to make all costs clear on the product page, and this includes the shipping cost and tax, if any, so that you do not surprise your customer with an additional price when completing payment.
Sometimes the shipping price is linked to the region in which the customer is located. In this case, you can clarify on the product page that the shipping price is determined within the payment page.
If you provide a payment service via installments or “installments,” it is always recommended to explain to the customer how much he will pay in installments and the value of each installment, as this will motivate the customer to make a purchase decision.
3. Use Location Services
One of the most important steps that slow down or end the payment process is the shipping address step. Many users do not know how to write their address correctly, for this reason it is always recommended to use the Google Maps feature to automatically determine the customer’s address and translate it into written text that the customer can modify.
It is recommended to use a payment gateway that provides the “Card Validation” data integrity check feature when writing. This feature checks the data that the customer writes and informs him if the credit card data is incorrect, as this would save the customer time instead of having to write the entire data and then return. To modify it.
4. Make the checkout page responsive
According to a study conducted by Business Insider more than 45% of purchases are made through mobile devices In other words, nearly half of the payments that will take place within your store will be made through mobile devices such as phones and tablets.
Make sure that your store's payment page is optimized for mobile phones so that the customer does not have to move the screen right or left or zoom in so that he can see the data he is writing. One of the best online stores that offer a perfectly responsive payment page is Noon store.
5. Provide different payment methods
One of the most important points that may prompt visitors to your store to buy the products that you offer is the presence of different payment methods, while paying by credit card is the common option in most online stores, but there is another method that will help you double the profits of your online store, which is “ Portfolio "
Each user's wallet, or User Wallet, is a wallet for the cashback that the customer gets when purchasing any product from your store. This feature is provided by the Noon store and is considered one of the distinctive features that prompt active users to prefer it when purchasing their regular needs.
Whenever the user purchases a new product, he will receive a percentage not exceeding 2% of the product value as a balance in his wallet that can then be used when purchasing other products.
This method contributes to increasing your store's profits, connecting your customers to you, and building a long-term relationship with users. Depending on your store's programming, you can find add-ons that provide this feature automatically.
In the end, every page within your online store is extremely important, and paying attention to the smallest details will help you outperform your competitors and double your profits.
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Founder of the SEO company and Kateb platform for creating content using artificial intelligence. I have trained more than 20,000 people on improving websites in search engines, and we have served more than 800 clients in SEO over the past ten years. In this blog, I share with you a summary of my expertise and experiences in project management. on the Internet.
mead
16/08/2022Frankly speaking, the article helped me a lot. It is free and without costs. I am thinking of concluding a contract with you, God willing, in the near future.