Webmaster Tools Google Search Console

Google Search Console is one of the most popular tools provided by Google to enable website owners to monitor their site's performance in search engines.

Given that many of these people need an explanation of webmaster tools, I wrote this article to provide a full explanation of Google Search Console and how to link it to their WordPress sites and track performance and analytics with the most accurate numbers.

What are webmaster tools?

Google Webmaster Tools, also known as Google Search Console - Google Search Console - from Free tools Which Google provides to website and e-store owners, giving them information about the sites and people who visit them.

This is to help monitor indexing and its results after appearing in Google search results. It also provides several quick tasks that are useful in knowing your site’s analytics and performance, which are as follows:

1. Possibility of adding a sitemap.
2. Know the search terms that your site appears on when you search for them on Google.
3. Delete content from Google so it doesn't appear in search results.
4. Know the harmful issues of the pages and solve them as well.
5. Detect searches that affect the site and help increase visibility and increase visits.
6. Know your site's link network with other sites.
7. Track your site statistics in terms of (impressions - number of clicks - click rate - search engine ranking).
8. Alert if there are errors discovered by Google and their impact on archiving.
9. Providing reports on your website statistics.
10. Help improve the content according to new search terms by researchers, then request that this page be re-indexed again.
11. Verify the compatibility of your website with the mobile version - the phone - and whether it works correctly or not.

Control Panel Tools Webmaster Tools Google Search Console?

The webmaster tool - Google Search Console - contains a distinctive set of tools that help improve sites and monitor their performance, and these tools are as follows:

1- Examine the link: The URL Inspection Tool

The webmaster tool - Google Search Console - offers the ability to examine the URL address and provides the ability to see the indexing - archiving - of the address in Google, by placing the link at the top of the Google Search Console page, and after performing the examination, Google will give you a comprehensive examination of the status of this link.

This tool also has several other uses, for example:

• The ability to update the indexing of old pages and submit them again to search engines.
• Indexing a new section on your site or recently updated pages.
• Possibility of requesting an update to the robots.txt file.
• Provides the ability to move from HTTP to HTTPS.

2- Performance

In this part of the tool, all website owners can see your site’s performance indicators during a time period that you specify, starting from the last 28 days until the last 16 months, and the indicators appear in terms of:

• Impressions.
• Number of clicks.
• Click through rate – CTR.
• Search engine ranking – Average Position.

3- View search requests

The webmaster tool allows you to see search requests for your site, and to see the most important words that your site appears in Google and the most important pages and countries in which it appears:

4- Indexing

Find in section Indexing In the Webmaster Tool we will find the following:

• Coverage.
• Sitemap - Sitemap files - Sitemaps.
• Removals.

First: Coverage

Coverage in the webmaster tool is the part responsible for clarifying all the pages of your site that have been indexed in search engines and the pages that are excluded from indexing. It provides a report that includes errors that cause a malfunction in archiving and crawling of the site. It also shows the broken links that cause problems with the site.

Second: Sitemap - Sitemap files

This part of the Webmaster Tool is responsible for submitting your sitemaps to the Google search engine, so that it makes it easier for search spiders to track your site’s pages correctly:

Third: Removals

This part of the tool gives you the ability to remove pages that you want to prevent from being archived and appearing in search engines for several reasons, such as containing (duplicate content, poor content, old content that has not become relevant to your site).

5- User Experience

It is considered one of the important tools in the webmaster tool, and it is divided into:

• Page experience.
• Core Web Vitals.
• Mobile Usability.

First: Page experience

The Page Experience section provides a complete summary of the experience of your site's pages, each page individually (URL), and also provides you with reports that help you know the evaluation of the pages that provide the best experience for visitors and also obtain a high ranking.

Second: Core Web Vitals

The Core Web Vitals indicators were added by Google in May 2020, for the purpose of measuring the user experience on the site, and these indicators are divided into two sections, namely (by phone - desktop).

Third: Mobile Usability

This part of the user experience in the Webmaster Tool provides page discovery reports that are compatible with the mobile version of your website, and also shows any problems related to the mobile phone for you to fix, and these are the most important problems that you may encounter:

6- Enhancements

The Enhancements section within the Webmaster Tool contains the most important points that you can pay attention to on your website to improve your site. These elements are as follows:

• Breadcrumbs breadcrumbs.
• Sitelinks Search Box.
• Review Snippets.

7- Security & Manual Procedures

The Security & Manual Actions section in Google Search Console is one of the most important tools within the Webmaster Tool and includes the following:

• Manual Actions.

In this part of the Security section, if notifications appear in it, this is evidence that the site violates Google’s guidelines. If this happens to your site, you must send a reconsideration request and review your site again.

• Security Issues.

We find that the Security Issues section in the Security section indicates that the site has been exposed to a malicious program or hack.

8- Legacy Tools & Reports

In this section of the Webmaster Tool, we find all reports for:

• International Targeting.
• Messages.
• Web Tools.

9- Links

This part of Google Search Console is responsible for issuing reports on links that are related to your site, and helps you identify harmful links to your site. Which helps you disavow them in order to avoid any malicious links that could affect your Optimize your site in search engines.

10- Settings

This part is responsible for proving domain ownership, users and permissions to control the site, changing the site address, and measuring the crawl rate of your website.

How to add a site to Google Webmaster Tools Search Console?

A site can be added to Google Webmaster Tools - Google Search Console - through the following steps:

• You must first go to Google Search Console by clicking Here.

• Sign in using your Google account.

• After that, you will go to the Webmaster Tools window to start adding your site. You must enter the website address. There are two ways to enter the address:
  1. Write the domain name.
  2. Type the URL prefix.

• The address prefix is ​​written correctly, as there are two formats for the address: HTTP or HTTPS.
• If you do not know the correct form for the title prefix, you can go to your site’s control panel in WordPress, then to Settings and choose General until the correct form for the title appears as shown in the picture.

• After that, you verify the ownership of the site; In order to prove that you own the site or that you have permission to work on it by placing the code that the webmaster tool gives you in Home Page For the website, as shown in the following image:

• You can place the code on the home page through one of these two methods:
  1. Copy the code first, then go to your WordPress site’s control panel. After that, go to (Appearance << Template Editor), then choose to edit the header.php file and add the code directly above the <head/< tag, which is shown in the following image:

2. Download an add-on Insert Headers and Footers To your site, then activate it, then go to Settings and choose Insert Headers and Footers, after that we put the code, which is shown in the following image:

• After placing the code on the site, go to the webmaster tool again to confirm ownership, which is shown in the following image:

• After that, the Webmaster Tool links with your site through the HTML tag (code) that was added to your site, and you will see the sentence (Your site has been successfully added to Google Search Console) as shown in the following image:

Thus, we have finished explaining the webmaster tool and its tools, in addition to how to add your site to the webmaster tool - Google Search Console - with the steps and pictures shown for each step. You just have to follow them and your site will be added successfully.

You can watch the following video to see how to successfully add your site to Google Search Console: