Search Engine Optimization SEO | The 4 most important strategies to improve your site

If you are the owner of a website and want to double your visits, you should know the steps for improving search engines (SEO), through our article in Seo is right About search engine optimization (SEO) and how Google works to improve website rankings and double their visits.

What is seo?

that seo SEO, or what is known as search engine optimization - (SEO) Search engine optimization, or as Page Ranking, is the process of improving and adapting websites to the requirements of search engines, for example, Google or Bing.

This optimization of sites in search engines has a goal, which is to raise the rate of visits, because search engine optimization - SEO is the source of approximately 70% of visits to most websites, and to appear in the first search results in search engines according to the main words and terms that are used by Targeted customers to search for you, whether the search is related to companies, projects, or different business fields.

What are the benefits of SEO services?

The benefits of SEO services for websites are numerous, whether for company websites, e-commerce business websites, or individual websites, for the purpose of improving their ranking in search engines.

1. Appearing in the first search results, which helps your audience enter your site before your competitors’ sites, thus improving your search engines.
2. SEO services are considered one of the most important main sources that work to raise website traffic rates, and they also contribute to doubling website profits by obtaining free visits, which is known as Free Organic Traffic.
3. SEO services help you build a follower base for your business by targeting the audience interested in your business field or activity, and it also helps you convert a large number of targeted customers into actual customers.
4. Helping to disseminate your business website among the largest number of audiences, and show your practical experience.
5. Saving the expensive advertising cost of marketing your website, whether Google ads or social media ads.
6. Increase customer confidence in your commercial website after publishing your service and biography well to obtain a positive impression of your project or business activity.
7. Occupying the first results on Google with the words that your audience targets without resorting to ads.
8. Increasing the impression rate gives you more opportunities to be published, which increases awareness of your brand and is a great opportunity to convert potential customers into customers.

The best free and paid SEO tools

There are many free and paid SEO platforms and tools, which you can learn about through the following points, the most important of which are:

• Google Search Console

considered as Webmaster Tools Google Search Console One of the most important free tools provided to us by Google to help us manage websites and improve search engine optimization for sites.

It also provides various reports to monitor the status of your site, and provides tools to monitor the site’s performance and its compatibility with the requirements of search engines, including reports on the number of times the site appears in search results, the number of clicks on the site’s pages, and the words used in searches for you.

This is in addition to the website's external and internal links report, and the website's compatibility reports with the mobile browsing experience.

• Google Analytics

It is a free tool that provides performance analyzes and statistics for websites and mobile applications, which includes the number of website visits, the source of those visits, and identifying the personal categories of website visitors:

1. Country of Residence.
2. Type.
3. Average ages.
4. Devices used for browsing.

Monitoring the average duration of browsing the site pages, in addition to tracking the movement of site visitors and measuring the visitor’s session within the site and the extent of his satisfaction or the service you provide, in addition to the number of completed conversions.

• SEMrush

It is one of the first paid tools that we need to prepare sites for search engines, and this tool provides the following:

1. Comprehensive site inspection.
2. Competitor analysis.
3. Innovative ideas to increase the volume of website visits.
4. Backlinks analysis.
5. Website visit statistics and analytics.
6. Content quality analysis.
7. Analyze and select key search terms.

• Screaming Frog

that Screaming Frog It is one of the tools that provides a free version and a paid version. This tool scans your website and verifies the following:

1. Page links are invalid.
2. Check redirection statuses.
3. Analyze headlines and page descriptions.
4. Check for duplicate content.
5. Create XML Sitemaps.
6. Analysis of the internal website structure.
7. Website visit statistics and analytics.

• Ahrefs

that Ahrefs Among the paid tools that provide the services we need in SEO, for example, are the following:

1. Checking websites.
2. Study competitors' websites.
3. Analyze and select search keywords.
4. Backlinks analysis.
5. Content quality analysis.

The most important factors for ranking websites in search page results

Website ranking factors in search page results have been determined according to Google’s preference to improve your site and its various pages in targeted search results through potential customers searching for your services, products, or field of business to obtain targeted visitors from free search engine results. These factors are as follows:

1- Choose keywords

Keywords are the basis for the success of website content, and the basis for the success of your content actually reaching the target audience. Therefore, you must choose the search words targeted by your audience, and choose based on the volume of monthly searches for this word, by using many free tools, for example, Google Keyword Planner, Google TrendsOr paid tools, for example Ubersuggest ،KWFinderThere are many other tools and websites to identify search terms for content and new ideas for content for the site.

2- Content Quality

Content is considered the most influential factor on the success of an SEO plan, and it has a major role in On-Page SEO. This importance of content in any website is because the quality of the content, its compatibility with search engines, and its internal value are the most important things that visitors search for. Search engine optimization increases this quality when visitors or potential customers search using targeted search words related to the website’s field.

3- Use search terms in Google’s favorite places

In order to increase Google satisfaction and provide good content, you must also pay attention to the placement of words, and make sure to place them in places that your website visitors will benefit from, the most important of which are:

• Main title (Page Title).
• Page Description (Meta Description).
• Page URL.
• Sub-headings.
• Paying attention to textual and visual content.
• Internal & External Links.

4- Main Title (Page Title)

It is preferable to place the keyword at the beginning of the main title, as this increases visits to your site due to your increased visibility in the search results (Click-through-rate), which is one of the most important factors in improving the search engines for your site, and it must not exceed 65 literally so that it appears completely to customers searching from the disk. Top or mobile phone.

5- Page Description (Meta Description)

Placing the keyword in the short description of your page is necessary, so that the short description appears in the search results, which results in increasing the percentage of visits to the site by increasing its appearance in the search results. It must not be less than 134 characters and not more than 156 characters in order for it to appear in its entirety. Contains the keyword.

6- Page URL

The page URL appears in search results and is a big factor in getting more visits and improving search engines. It is as important as the title and description of the page, so it must contain the targeted keyword.

7- Sub-headings

The presence of the keyword in the main and subtitles is also necessary, as mentioning the keyword in the titles helps search engines understand the content of the pages, and this helps them categorize the page content, which speeds up the indexing of website pages, and thus improves search engine optimization for your site.

8- Internal & External Links

You must place more internal links that have a connection to the content of your page on other pages. This is called internal linking. You must also place external links to pages with the targeted words in sites related to your topics. This helps enhance the content of the page, which makes it easier for search engine spiders. The process of crawling and indexing, which improves the ranking of your site's pages in search engine results.

9- Pay attention to textual and visual content

Paying attention to the diversity of content within your website is one of the important things. Regardless of the type of your service, whether it is general content, educational content, products, or services, this content must be distinguished by diversity, for example, writing articles, adding graphic designs, adding video clips, or Motion graphics videos, or audio clips. The diversity of content leads to increased interaction with page content and increased browsing time (Dwell Time), which is one of the most important factors that contribute to raising your site’s ranking and improving search engines.

10- Paying attention to the presence of external links, Backlinks Quality

External links - Backlinks are a positive signal from other sites to your site and are considered evidence of the quality of your site’s content, its usefulness, and its suitability to visitors of other sites.

In addition, attention to the presence of external links is one of the most important factors in the success of websites in developing them through SEO services and achieving the best possible ranking in the first search results.

11- Make the browsing experience for website visitors – User Experience

If your browsing experience within your site is easy and smooth, Google will achieve a good browsing experience for your site visitors, and this factor is important for Google. Your site pages must be fast and not slow. The faster you open the pages, it does not exceed 1.8 seconds, with a maximum of only 3 seconds. This was Satisfying the visitor and Google more.

There is a study that confirmed that 70% of visitors to websites, if the site is not opened within a maximum of 3 seconds, leave and enter another site, and this causes a bad user experience, and Google did not improve the ranking of sites that meet a bad user experience.

You can ensure that your user experience is effective and good if your site is distinguished by the following:

• Loading speed of various website pages.

You should check the loading speed of your website pages, so that it does not exceed 1.8 seconds upon opening, and you can know this through the tool PageSpeed ​​Insights.

You must also measure the loading speed of your website on various devices, whether desktop or smartphone.

• Ensure that there are no problems with the site codes

You must verify that there are no problems with the site’s HTML or CSS codes, and ensure that the site is compatible with international web design standards. This verification can be done through the website. validator.

• Ease of designing the website internally. Website Structure

While creating the website, you must choose a design that is clear and easy for the user. You must also create categories and sections with clear icons so that it is easy for the user to choose what he wants. This structure also makes it easy for you to link between pages and make recommendations for reading similar content.

• Web Content

The content of your site must be sound and clear and not affected by ads. The presence of annoying ads affects the positive visitor experience, turning it into a negative experience, and encourages visitors to leave the site.

Therefore, you must avoid all factors that can lead to a bad user experience by website visitors, and when you avoid the reasons, you will positively affect the ranking of your website in search engine results for the targeted words, and these points are one of the most important elements that Google recommends for engine optimization. Search for your location.

12- The site is compatible with browsing from mobile phones (Mobile-Friendly)

The percentage of browsing websites through mobile phones is increasing day after day due to the influence of mobile phones on search engine algorithms, as website pages compatible with smartphones - Mobile-First Index - are crawled and indexed faster than web pages.

Therefore, we recommend that the site be compatible with browsing from mobile phones (Mobile-Friendly). If the site is compatible with the factors of the mobile browsing experience, such as the speed of loading pages, the responsiveness of the design, and the content to different sizes of devices and screens, the pages of your website will appear in a better order in the search results. .

13- Review and examine the site periodically

Continuously reviewing and examining the site will contribute to improving the site’s performance for potential customer visitors to the site, in addition to the necessity of adhering to SEO standards in content, search engine requirements, and maintaining advanced positions in search results. Reviewing and examining includes these elements:

• • Ensure the integrity of the sitemap and txt files continuously at least monthly to ensure that the site pages are indexed.
  • Verify that the website pages are compatible with desktop and mobile phones.
  • Reduce redirects to other pages.
  • Deleted pages must be replaced with a (404 Not Found) page.
  • No duplicate content, pages with the same Page Title or meta description.
  • Correct programming errors, if any, in website development.
  • Monitor the loading speed of website pages.
  • Working to increase the loading speed of slow pages and addressing the causes to make them compatible with search engine requirements.

14- Interest in sharing content on social media networks

It is known that social networks have a great influence on promotion and advertising. By using them to promote your site, such as Facebook, YouTube, Instagram, and TikTok, it is a good and effective method. You may find that a large number of visits to your site from social networks come through the advertisements that you publish.

Therefore, keep your content attractive to these networks in order to attract many visitors, and make sure to have sharing buttons on your site because they encourage and facilitate the visitor to share the content he is looking for with his friends if he likes it.

15- Add photos and videos

You should pay attention to adding pictures and video clips that relate to the content you are presenting. Sometimes the reader gets bored of reading texts, so it is useful to add expressive pictures to make it easier for him.

We also find that sites that do not add any type of these media are difficult to rank highly in engines, and the images that Google prefers must be as follows:

• It contains the topic title and the summary and alternative text for the content.
• They must be of high resolution and small in size. Good file types for images include:
  • PNG images are of high quality and have a large file size.
  • JPG is lower in quality and also smaller in size.
  • GIF is used for animated images and also video clips.
• It is preferable to compress images before uploading so as not to slow down the site
• Create a title for each and a description that includes the keywords.

How do search engines work?

Search engines are different. For example, there is Google, a search engine, as well as Bing, a search engine, and other engines. These engines use mechanisms called search spiders or search robots, and their role is to explore the Internet and collect information until modern and advanced content is discovered, in addition to discovering new sites.

• These robots or search spiders begin crawling the sites based on the words targeted by visitors, and upon entering they begin moving from one page to another and continue to follow links from article to article and from site to site until they discover new groups through new links and new content as well.
• These sites or pages are then discovered and placed in the search engines' database, known as the search index (Index).
• Thus, the pages are present in the search index, and when the researcher or visitor searches with a keyword in the Google search box, spiders link this search word with the contents that they have indexed before.
• Then it sorts these contents and shows only what is related to the searcher’s word on the search pages, where the search engine uses a search mechanism and complex algorithms in order to be able to extract accurate results related to the search phrase or keyword in the special search index, which is called the index.

Types of SEO strategies

There are many types of SEO strategies that search optimizers use to develop and improve the search engines of their sites on Google and obtain more visits.

Search engine optimization strategy means the process of organizing website content by topic to improve the likelihood of appearing in search results, and it is also considered the process of tracking to maximize the opportunity to obtain more visits from search engines.

Having an SEO strategy is also important because it helps you stay on track when creating content. Instead of just creating what you think people are looking for is a mistake, your strategy will include a special part to create content that people are searching for (targeted content).

An SEO strategy is an important part of improving your site's ranking because this strategy helps your content appear in the first place, especially in search engine results pages (SERPs), while if your content is unorganized, search engine robots will find it more difficult. In indexing your site, determining your field of activity, and ranking your site’s pages as well, we will explain to you all the SEO strategies now.

There are four types of SEO an SEO strategist can focus on:

First, search engine optimization on the mobile version

Optimizing search engine engines for the site on the mobile version is an important factor that must be taken into consideration when creating your general SEO strategy. This strategy also includes optimizing the version on all devices, ensuring the availability of your site, as well as the content of your site and the ability for visitors to access it on mobile devices, so that they can get the same Experience and get the same value as desktop browsers.

Mobile optimization is very important, as Google practices mobile-first indexing. This means instead of crawling the desktop site, the algorithm will use the mobile version of your site when indexing and ranking the SERPs.

Secondly, the On-page SEO strategy

SEO here focuses on the content that is already on the website pages, and how to improve it to boost the website's ranking for specific keywords.

Third, Off-page SEO strategy

SEO here focuses on links to the website from elsewhere on the internet, and the number of backlinks the site has from reputable sources helps build trust with search algorithms.

Fourth, the Technical SEO strategy

SEO here focuses on the back-end structure of the website, such as the site link, as Google cares about the technical setup as much as it does the content, so this type of strategy is important to improve the ranking of your website in search engines.

Top 10 SEO tips for your site

There are many different and new ways to raise your site's ranking in search engines, as we mentioned in detail in the previous lines, but I will now present to you the 10 most important tips to raise your site's ranking in brief, and you must understand that these points are the ones that have proven effective in achieving better results for sites, including:

1. Focus on content that is worth searching for in search engines.
2. Choose appropriate and expressive titles for your pages.
3. Focus on the number of keywords.
4. Focus on using external links.
5. Take advantage of social media to promote your site.
6. Choose a good and attractive design for your pages.
7. Show unique and useful content.
8. Pay attention to the site's response speed on various devices.
9. Add photos and videos that relate to the content.
10. Make sure to increase your click-through rates.

Thus, we have provided you with sufficient information for you to learn about the importance of SEO for websites, and we have also learned about the many benefits that your site will benefit from after improving it in search engines, so you must actually start improving your site actually.

Do not hesitate to comment with any related question that you would like answered, as we are here Seo is right We provide you with all the solutions that improve your website, and if you have a website and want to learn more proven methods and ideas to double your visits and profits, you can Register your site data from here We will help you with that!